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Cellar Trends supports on-trade reopening with a Kickstarter Cocktail Kit Programme

Leading distributor Cellar Trends has unveiled a Kickstarter Cocktail Kit Programme in support of on-trade companies who have been impacted by the coronavirus lockdown.

The kits have been developed through a partnership with Premium Mixer brand, Double Dutch, who are generously supplying the relevant mixers.


Key customers can create each of the UK’s top 10 cocktails* from Pornstar Martinis to Daquiris by using brands from within the portfolio.

Each of the relevant cocktail kits will feature every product that a bar needs to make, plus relevant POS in key accounts across the country.

Several on-trade businesses have begun reopening post-lockdown in attempt to drive much needed business over the critical summer trading months.

The team at Cellar Trends will execute close partnership with both independent and MPOon-trade customers across the country.

Mark Harris, sales director at Cellar Trends comments: “Working in partnership with the on-trade is at the heart of the Cellar Trends brand building ethos.

"As such, we are thrilled to see life coming back into the on-trade and are delighted that we can support some of our key customers though the Kickstarter Cocktail Kits as they navigate the new and challenging trading conditions.”

A Restaurant Kit has also been developed featuring Marques de Vitoria Crianza, Chang Beer and high-profile liqueur brands.

The value of the total programme to the trade is estimated to be in the region of £75,000.

*Top 10 UK cocktails - source: CGA Mixed Drink Q1 2020

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National President Mo Razzaq 2024 serious 1 1
Fed National President Mo Razzaq

Indies: It’s criminal police and government turn blind eye to shoplifting

Independent retailers are demanding tougher police action, more bobbies on the beat and harsher punishments as shoplifting levels reach an all-time high, a new survey reveals.

A whopping ninety-one per cent of respondents to a survey conducted by the Federation of Independent Retailers (the Fed) called for more police patrols on streets, while a similar number - 90 per cent - said that shoplifters should be handed harsher sentences.

Seven out of 10 respondents (72 per cent) said their stores had experienced shoplifting, break ins and damage to property, while they and their staff had been physically or verbally threatened.

Just under half of respondents (47 per cent) said they and their employees had been threatened or had suffered abuse and violence when asking for proof of age ahead of selling an age-restricted product.

Forty-four per cent reported that they and their staff had faced abuse or violence because they had refused to make a proxy sale – selling an age restricted product to a customer buying for a minor.

The results of the Fed’s survey came as new figures from the Office of National Statistics revealed that shoplifting was at a record high, with almost half a million offences recorded last year.

According to the ONS, 469,788 offences were logged by forces in the year to June 2024 – a 29 per cent increase on the previous 12 months.

The ONS added that this figure was the highest since records began – in March 2003.

“Inadequate responses from the police and a slap on the wrist for offenders means that shoplifting is soaring, and offenders are becoming more aggressive and brazen,” said Fed National President Mo Razzaq.

“From the responses we received, it is clear that real action is needed by police, by courts and by the government to stem the overwhelming tide of crime against retailers and their staff. Everyone deserves to feel safe at work and for their businesses to be protected against criminals.

“Fed members are also sending a clear message that one of the catalysts for verbal and physical abuse in stores is asking for proof of age before selling an age restricted product. If the government presses ahead with its plans to phase out smoking and vaping through a progressive ban to gradually end the sale of tobacco products across the country, independent retailers will be subject to even greater levels of violence, abuse and theft.”

Calling for action from the government and not just words, Mr Razzaq continued: “Without effective deterrent, criminals and opportunistic members of the public will continue to commit crimes.”

According to Ministry of Justice statistics, during the year to March 2024, 431 fines were handed out for retail theft under £100, while Home Office statistics for the same period show that 2,252 cautions were accepted for shoplifting.

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