CELSIUS heats up energy drink market

CELSIUS energy drinks is making its long-awaited debut in the UK, with a mission to inspire a “live fit” mindset and lifestyle, crushing your goals, and feeling your best.

The fastest-growing, third-largest energy drink brand in the US, with over $2.7 billion in sales, CELSIUS is already available in some UK retailers, and this month marks the beginning of the brand’s wider launch across major grocers, independents, and convenience stores, taking the brand’s high-performance energy nationwide. CELSIUS will be available from 3 February and is also available in the UK in a price mark pack as well.

“We’re thrilled to see CELSIUS expanding across the UK. The response has been incredible, and we’re just getting warmed up. With over 50,000 points of distribution, this nationwide presence puts CELSIUS in front of even more customers. Watch this space as we continue to grow and redefine the energy drink market,” said Carlotta Cattelani, Head of Marketing, UK & Ireland at CELSIUS.

Enriched with a blend of vitamins and fruit-forward flavours, CELSIUS is designed to support the body’s natural functions while limiting fatigue. Packed with essential ingredients like Vitamin C, B12, B6, and B5, supporting immune health, reducing tiredness, and fuelling your day – all with zero sugar.

The energy drink has already made waves in the US, contributing to 28 per cent of the energy drink category’s growth. And now, with its vibrant, fruit-forward flavours, CELSIUS is set to take the UK by storm:

• Peach Vibe: Deliciously sweet, vibrant peach flavour in every sip.
• Fantasy Vibe: Explore the fantastic taste of sweet and tangy oranges.
• Cosmic Vibe: An out of this world flavour with exotic, sweet notes.
• Sunset Vibe: A blend of tropical mango and passionfruit flavours.

Alpesh Mistry, Sales Director at Suntory Beverage & Food GB&I, says: “Celsius is already generating huge momentum in the health and fitness channel and we’re ready to take that momentum with this exciting brand to even more customers and consumers across the UK. Stimulation continues to grow rapidly and we have huge ambition to make the USA’s fastest growing energy brand the UK’s fastest too.”

Last year, CELSIUS selected Suntory Beverage & Food Great Britain and Ireland as its exclusive sales and distribution partner in the UK.

Beyond the product, CELSIUS is ramping up with exciting activations across the UK, including F1 campaigns and collaborations with top-tier ambassadors, offering a range of immersive customer experiences designed to inspire and energise.