Cheerios has launched new packaging to showcase the key nutritional attributes of its breakfast cereal range, highlighting its multigrain and high-fibre contents.
With a refreshed pack design, the new packaging underlines Cheerios nutritious offering, delicious taste and iconic branding.
Cheerios, recognised as the leading multigrain breakfast cereal brand [Circana, volume sales, 52w/e 24.02.24], is high in fibre providing consumers with the benefits of three different whole grains in each bite. Made with oats wheat, and barley, both the Multigrain and Honey cereal variants contain seven vitamins and two minerals, calcium and iron, to support immunity and help give energy for the day.
The packaging refresh is part of a broader campaign launched by Cheerios featuring a digital media campaign focused on broadcast video on demand, YouTube and social media with TikTok being a primary platform.
Cheerios Multigrain and Honey cereals are also free from artificial colours and flavours, providing a nutritious cereal option to families at breakfast.
“The revamping of the Cheerios' packaging highlights the iconic brand’s values, its nutritional attributes and delicious taste,” Sarah Fordy, head of marketing for Cereal Partners UK, said.
“The redesign of this family favourite cereal reinforces our commitment to consumers who want a wholesome3 breakfast option that does not compromise on taste.”
The new-look packs of Cheerios will be available from September 2024.
