Cheez-It, the iconic US brand that burst onto the UK snacks scene last year, has announced a new competition exclusively for independent retailers, with a whopping £10,000 cash prize up for grabs.
To be in with a chance of winning, convenience group store owners simply order a free POS bundle, which comprises a wobbler, shelf strips, and aisle fins, via the link below or through the QR code live now across all print and digital adverts. Once received and live in store, entrants just need to text photos of all three assets in situ to 81155. The winner will then be chosen at random.
Cheez-It has taken the UK by storm since it landed on shelves across the country last summer, achieving a staggering £10.4million value sales to date, becoming the biggest "Large Sharing" NPD of the last four years. The brand has already won over 2.5 million shoppers, driving an impressive 8.6 per cent penetration in the market, with a strong 26 per cent repeat rate demonstrating its growing popularity. With continued through-the-line investment of £18million, sales are expected to keep soaring.
“Over the past six months, the convenience channel has been instrumental in making our UK debut a phenomenal success," said Charlie Foster, Senior Sales Director at Kellanova. Through this new competition, we want to reward our retailer partners for coming on this journey with us and help them drive even more impulse snack sales with our vibrant, eye-catching POS bundle.
“It’s so straightforward to enter, and with the chance to win £10,000, we encourage all eligible stores to request the POS bundle today to enter the competition and showcase the biggest NPD in Large Sharing in style!”
Retailers can request the free POS bundle here. Terms and conditions apply:
This competition is exclusively open to owners and employees of UK convenience stores. GB only. Entrants must be 18+. Open from 00:01 03.03.2025 to 25.04.25. To enter prize draw: Request 10k-Giveaway POS bundle from www.kelloggsvantage.co.uk. Take a photograph of your POS material and upload a clear photograph of the POS material along with your full name, store name and contact details to www.10k-Giveaway.co.uk. Winners will be drawn at random from all valid entries received during the promotional period stated by an independent adjudicator. There is x1 (one) prize of £10,000. Cash awarded via BACS payment to winners. Max 1 entry per person. Max 1 prize per person. For exclusions, full terms and conditions and information on how your personal data will be compliantly handled visit www.stockitcheezit.com/terms. Promoter: Kellogg Marketing and Sales Company (UK) Limited, Orange Tower, MediaCityUK, Salford, M50 2HF.
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