Skip to content
Search
AI Powered
Latest Stories

Chicago Town announces trio of pizza innovations

Chicago Town announces trio of pizza innovations

Pizza brand Chicago Town has announced the expansion of its already popular ranges of Deep Dish and Takeaway, with three new products focusing on new trend led flavour combinations and premium toppings.

Recent research into food trends shows consumers are looking for elevated flavours, taking inspiration from big and bold sauces and seasonings from around the world, that offer a gateway to global cuisines and flavours.


Building on the successful launch of Deep Dish The Ultimate One range in 2022, two new flavours will add unique flavour choices aimed at younger consumers who are looking for a midweek treat. The additions to the award-winning Deep Dish range bring a first to frozen with the Be Inspired Deep Dish Katsu Chicken and Memphis Style BBQ Pork pizzas.

Chicago Town The Ultimate One Be Inspired Katsu Chicken Box New

The new Be Inspired Deep Dish Katsu Chicken flavour combines everything that’s great about the classic Deep Dish base whilst taking inspiration from trend led flavours from around the world. A first of its kind to frozen, topped with a rich Katsu curry sauce, the new Deep Dish offering comes fully loaded with onions, red peppers and Katsu Chicken pieces.

The latest temping addition to the Ultimate range, Deep Dish Memphis Style BBQ Pork pizza, offers consumers a taste sensation. It features melty mozzarella, sticky maple BBQ based sauce, red onions and Memphis style pork on a BBQ Flavoured Crust.

With a garlic and herb sauce that is a first for a frozen vegan pizza, the Takeaway Saucy Vegan Stuffed Crust Pepper-no-ni is the latest addition to the much-loved Takeaway range. Boasting a garlic and herb sauce filled crust and topped with vegan style pepperoni, it offers consumers a plant-base alternative indulgent pizza.

These latest innovations are set to keep Chicago Town at the forefront of category and front of mind for consumers, adopting a trend led approach with two firsts to the market from a frozen pizza brand.

Chicago Town The Ultimate One Deep Dish Memphis Style BBQ Pork Box New

Committed to putting consumer feedback first, Chicago Town has also revealed the first Deep Dish addition to the range that has been developed following direct -consumer involvement. Earlier this year, Chicago Town invited competition winners the chance to go behind the scenes and have their say on the new inspired flavours for the very first time, resulting in the addition of the new Katsu Chicken flavour.

“We know that our consumers are extremely motivated by new and exciting flavours, looking for innovative options across our different pizza ranges," said Rachel Bradshaw, Marketing Manager at Chicago Town.

“We’ve invested heavily into research to be able to offer new trend-led concepts for consumers. This allows us to be the first to market in frozen category with innovations such as the vegan garlic and herb sauce stuffed crust and Katsu Chicken.

“We are delighted to be adding to our vegan offering and expanding our popular Deep Dish bases within the Ultimate range. Our aim is to convince more and more pizza lovers to look to frozen.”

DEEP DISH – BE INSPIRED…THE ULTIMATE ONE

RRP: £3.05Topped with a sweet and tangy Katsu curry sauce and loaded with onions, red peppers and Katsu Chicken pieces.

DEEP DISH – THE ULTIMATE ONE

RRP: £3.05Fully loaded with Memphis style pork with a BBQ crust, red onions, a loada mozzarella and a sticky maple BBQ sauce.

TAKEAWAY – SAUCY VEGAN STUFFED CRUST PEPPERNONI

RRP £4.19 Featuring a first of its kind for frozen, vegan garlic and herb sauce stuffed crust topped with delicious vegan pepperoni, red onions, green peppers and a boatload of dairy free mozzarella.

More for you

World of Sweets unveils new popping candy range from Warheads

World of Sweets unveils new popping candy range from Warheads

Confectionery distributor World of Sweets has revealed the latest novelty product from America’s leading sour candy brand Warheads.

The new offering is part of their plans to bring more of America’s much-loved sour flavours to UK customers.

Keep ReadingShow less
Pernod Ricard UK ignites festive spirit with marketing push

Pernod Ricard UK ignites festive spirit with marketing push

As December rapidly approaches, Pernod Ricard UK is ramping up its festive marketing efforts, anticipating a resurgence in consumer confidence after a challenging year. The UK’s second-largest wine and spirits supplier is set to inspire consumers to choose Premium+ Spirits as the perfect gift or the ultimate addition to any home celebration. Throughout 2024, Premium+ Spirits have consistently outperformed Standard offerings, making this higher end of the sector a vital margin driver.

“Since last Christmas, consumer confidence has been on the rise and the outlook for the final month of 2024 is positive," said Chris Shead, Off-Trade Channel Director for Pernod Ricard UK. "Gifting and hosting remain two key trends and retailers should focus on increasing space in-store for Premium Spirits that act as the perfect gift or cocktail ingredient when wanting to show off in front of friends and family. Where possible, we encourage retailers to prioritise categories that have been capturing the hearts of consumers and this year, our big winners have been Altos Tequila, Kahlúa and Bumbu Rum, and we expect our Champagnes, G.H. Mumm and Perrier-Jouët, to be the toast of choice for festive parties this year.”

Keep ReadingShow less
Carlsberg Christmas jumpers

Carlsberg unveils limited edition Christmas jumpers in unique ‘knit reveal’ campaign

Carlsberg have revealed their new, limited edition Christmas jumpers – in a Home knit and Away knit.

This social-first campaign puts a twist on the traditional football kit launch with a world-first ‘knit launch’ as the country gears up for Christmas. These special jumpers feature the iconic Carlsberg logo and hop leaf as the ‘club badge’ for a fabulous celebration of the brand’s strong links to football, as well as of all things festive.

Keep ReadingShow less
Boost Energy Drinks Can

Boost Drinks unveils 500ml cans in Energy range

Boost Drinks has announced the exciting introduction of 500ml cans to its Energy range launching in Original, Sugar Free Original and Red Berry varieties at just £1.

Leveraging its standing as the third largest brand in Energy Stimulation, Boost expands on its hugely successful 250ml energy range with the new, larger 500ml cans. 500ml is the largest energy drinks size and is worth a huge £745m - enjoying 13 per cent YoY growth, offering even bigger profits for retailers.

Keep ReadingShow less
Troye Sivan

Smirnoff announces new global partnership with Troye Sivan

Smirnoff brings in Troye Sivan as ‘Chief Vibes Officer’ in new global campaign

Leading vodka brand Smirnoff has announced the appointment of Grammy-nominated global star Troye Sivan as its new Chief Vibes OFFicer (CVO), marking the start of a new multi-year partnership with the Australian singer-songwriter.

One of the most celebrated artists in popular culture today, Sivan has just completed the much anticipated ‘Sweat’ tour alongside friend, artist and frequent collaborator Charli XCX, and is about to embark on the Australia and New Zealand leg of his global solo tour, following the release of his hit 2023 album, ‘Something to Give Each Other’.

Keep ReadingShow less