Hitting shelves later this month, Chicago Town has announced the launch of two frozen desserts in a move to elevate big nights in for family and friends.
Expanding its premium tiered Ultimate range, both the Cookie Bars and Chocolate Brownies are suitable for cooking in the oven and microwave and directly target those looking to go to town on the Ultimate Pizza Night In.
With meal deals continuing to prove popular amongst takeout, retail chilled and food-to-go offerings, Chicago Town’s Pizza Night-in meal deal brings added convenience coming straight-from-the-freezer, with the desserts sitting alongside its Pizzas and Garlic Bread offerings.
Chicago Town’s Cookie Bars, 234g, MRRSP £3.95
The all-new Cookie Bars elevate a takeaway favourite, with four individual bars oozing with chocolate goodness. Combining milk and dark chocolate chunks and topped with milk chocolate chunks and pink and white marshmallows, Chicago Town’s new Cookie Bars serve up optimum gooey indulgence.
Chicago Town’s Chocolate Brownies, 260g, MRRSP £3.95
Topped with a caramelised cookie crumb and inspired by rumour and legend that Brownies originate from Chicago, Chicago Town has put an indulgent spin on an American classic. With four brownies per pack, there are plenty to go round.
“It’s an exciting year for us at Chicago Town,” said Marketing Manager Rachel Bradshaw. “Not only have we unveiled our £4.5m brand campaign but we’ve launched four new products across pizzas and sides and we’re now launching desserts.
“Knowing that our customers love a pizza night in, we’ve gone to town on the occasion, launching our two Ultimate sweet treats. With meal deals continuing to be a fan favourite, this gave us the opportunity to create an epic £10 bundle for those getting together to go to town on Pizza Night. After all, every Pizza Night In is worthy of a sweet dessert!”
The campaign will be supported by a two-week Meta campaign later this month.
