Chicago Town launches campaign championing new range of pizza toppings

Leading frozen pizza brand Chicago Town has launched a multi-media campaign titled ‘Who Knew?’.

The campaign will bring attention to the brand’s new flavours and highlight the distinctiveness of its crusts and ranges, including Deep Dish The Ultimate One, Crispy Chicago Thin, Weekender Stuffed Crust and Tiger Crust. Launched February 1, the campaign will be live for six weeks.

The new campaign and investment follows a successful year for Chicago Town as the leading brand in the frozen pizza category. The brand amassed total sales of £133.6 million giving a total share of 26.2 per cent of the Frozen Pizza category. The category as a whole has witnessed year on year growth of 8.2 per cent in 2022 with sales rising to £508.3m total.

Chicago Town is using the new ‘Who Knew?’ campaign to deliver new ‘news’, to raise awareness and excite consumers on its products. As part of the campaign, a new TV ad will see some of Chicago Town’s new flavours – Salt ‘n’ Pepper Chicken; Cheesesteak and Picante Nduja - brought to life, in the way of tasty toppings, cheese pulls and its unique variation of crusts.

The campaign advertisement will also be broadcast in cinemas ahead of some of 2023’s most anticipated films, including Magic Mike’s Last Dance, Dungeons & Dragons, Creed III, and Ant Man & The Wasp: Quantumania.

The OOH burst will span major cities across high impact locations including The Trafford Arches, Billingsgate Tower and Salford Arch alongside national railway D6 Sheets and 48 Sheets, 4 sheet takeovers and Urban Bus Supersides.

“We know that pizza fans love the delicious flavours, quality and great value our pizzas offer. This new campaign, supported across VOD, TV, OOH, social and cinema, will increase our awareness whilst highlighting our innovation and the variety of choice we offer to pizza lovers – we can’t wait to see it go live,” Rachel Bradshaw, Marketing Manager at Chicago Town said.