Choc Nibbles launches sweet new £1 PMPs

Sweetdreams Ltd is has announced the introduction of Choc Nibbles £1 PMPs into the convenience sector.

Known for its quirky and delicious chocolate treats, Choc Nibbles has been a household name for over 30 years, with an established presence in retailers, convenience stores and independents.

The rollout includes its popular 135g share bags in Original, Mint, Orange, Birthday Cake and Toffee Crumble flavours, as well as the new Original Choc Nibbles bar, 120g, all available at the attractive price point of £1.00, offering great POR and value for consumers, the new PMPs will be available from 5 August.

The PMPs will be available in Go Local, Day-Today, Premier, Londis, Budgens, Family Shopper stores across the UK. Retailers will also be able to purchase the packs from the following wholesalers: Booker, Parfetts, Dhamecha, Hancocks, United Wholesale Scotland and DeeBee.

Sweetdreams’ decision to launch new PMPs comes as research from Lumina Intelligence shows that seven out of 10 impulse shoppers prefer PMPs over non-price-marked products. With the cost of living crisis, customers are looking for value for money when making purchasing decisions. PMPs have gained renewed importance as they counter inflated prices and boost shopper satisfaction.

As cocoa prices increase globally, Choc Nibbles is also bucking the trend of more costly chocolate by introducing PMPs – and demonstrating a commitment to developing high quality, affordable products for consumers.

Research by data analyst TWC highlighted that 78 per cent of retailers believe PMPs offer good value to shoppers, making them beneficial for both consumers and retailers.

“Choc Nibbles always represents great value in the chocolate confectionery category," said James Jeffery, Head of Sales at Sweetdreams Ltd. "It is a fun, unique product that stands out from the crowd for its quirky appearance. Our commitment to delivering great consumer value while offering strong retailer margins is evident with our £1 PMPs. The strategic launch of our £1 PMP range meets the needs of value-conscious shoppers and supports retailer growth. These packs are essential stock items and primary growth drivers in the convenience sector.”

For convenience stores, the £1 price point is especially effective, functioning as a powerful marketing tool that conveys promotional offers without additional signage costs. PMPs also enhance inventory management by prioritising older stock, reducing waste and ensuring freshness. They are essential for building trust with consumers, providing clear and consistent pricing. They are perceived as promotional, encouraging purchases and fostering brand loyalty.