Faustino, distributed by Amber Beverage Group UK, is the largest vineyard owner in Rioja with a long commitment to the traditional style of the region’s wines. With over 160 years of family winemaking history, Faustino’s wealth of knowledge makes it the leader in Gran Reserva wines in the Rioja region. With its exceptional quality and taste – Faustino continues to perform well in the UK retail market, and volume sales have increased by +13 per cent since 2022.
Elevated affordability
Affordability remains a key concern for many this Christmas, as 53 per cent of consumers worry about how they will afford presents. However, 55 per cent of consumers are also willing to pay full price for important gifts, meaning stocking products that resonate with consumers’ gifting needs will be essential.
This is the perfect time for retailers to stock premium wines at a price point that is still accessible and good value for money, as consumers continue to buy less, but better-quality wines, not only for personal consumption, but for gifting hosting and gifting loved ones.
For example, Faustino I Gran Reserva – the flagship from Bodegas Faustino – is a quality wine at an accessible price point of £18. Celebrating its 60th vintage this year, it is the leading Rioja Gran Reserva in export markets and available in more than 140 countries.
It is complex and elegant, with fruity and spicy notes, pairing well with medium-aged cheese used for creating festive charcuterie boards.
A Rosé-coloured Christmas
Whilst most consumers have traditionally opted for red and sparkling wines at Christmas, 56 per cent of drinkers consider Rosé suitable for drinking all year round including the festive season. Rosé is ideal for the social gatherings that take place around Christmas and New Year. Faustino has enhanced the consumer experience of its VII Rosado with new packaging that includes food pairing suggestions, such as fish, traditionally eaten on Christmas Eve. This caters to the 70 per cent of millennials who seek wines that complement their culinary preferences.
The conscious Christmas consumer
This Christmas, consumers are predicted to be more mindful of their buying habits, with almost half intending to buy from sustainable brands and 21 per cent willing to spend more on them.
Consumers looking for more sustainable gifting options could reach for a bottle of Faustino, as its rebranded labels are made of 100 per cent recyclable materials and the V range has changed from a matte bottle to a clear bottle, resulting in lower CO2 output – making it particularly appealing to the 63 per cent of Millennials who say they are concerned about climate change.
