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Chupa Chups expands sugar free range

Kiran Paul
By Kiran PaulFeb 11, 2020
Kiran Paul
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Leading lollipop brand Chupa Chups has added a new product to its popular sugar free range.

The new Chupa Chups Good For You, made with natural, premium quality stevia, comes in Strawberry, Orange and Cherry flavours and contain only natural colouring.

The smaller sized 6g lollipops also contain added Fibre and Vitamin C to support immune function. Vegetable and herb extracts have been used to maintain the same vibrant look of traditional lollipops.

The new 12 lollipop bag (RRP: £1.39) looks to build on the success of Chupa Chups sharing bags which are growing at 10 percent.

“We’ve developed this product to optimize portion size, while still satisfying the desire for a sweet treat, meaning shoppers don’t have to feel guilty about treating themselves or their family,” commented Mark Roberts, trade marketing manager at Perfetti Van Melle.

“The added benefits such as vitamin C, fibre and natural colourings and sweeteners also make them appealing to a more health conscious consumer than traditional confectionery, which builds on our commitment to deliver choice”.

chupa chupsperfetti van melle

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