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Chupa Chups introduce new Ice and Squeezee range

Chupa Chups introduce new Ice and Squeezee range
Andy Marino
By Andy MarinoJun 05, 2023
Andy Marino
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This summer there’s good news for all Chupa Chups fans as they can now enjoy their favourite flavours in a frozen format – perfect for summer cool downs, after-school snacks and paddling pool playtimes.

With one in five lollipops consumed worldwide being Chupa Chups, it ranks within the top five global confectionery brands and is consumed in 150 countries. They are on a mission “To conquer the TASTE, the IMAGINATION and HEARTS OF MILLIONS of consumers WORLDWIDE through contemporary creativity and innovation”.

New Chupa Chups Eezy Freezzy Squeezee Ice Pops come in four favourite flavours: Cola, Apple, Strawberry and Orange. They are conveniently packed into an ambient bag format – just keep them in the kitchen cupboard and freeze what you need, when you need them. The assorted bag of 12 x 45ml freeze pops (SRRP £1.50) will be available to buy from Booker or directly from Rose Marketing UK Ltd. The freeze pops are made with real fruit juice, natural flavours and no artificial colours and they are suitable for gluten free, vegetarian, vegan and halal diets.

Complementing this new range is the new natural-flavoured Strawberry Chupa Chups Eezy Freezzy Triangles, which, as they are a little bigger than the squeezee pops, are perfect for slightly larger appetites. There are eight 62ml triangles per pack which will retail from £2.00 and are available to buy directly from Rose Marketing UK Ltd or via Nisa and can be found in the main grocery fixture to buy ready to freeze at home. The Strawberry Chupa Chups Eezy Freezzy Triangles are also suitable for vegans.

This new range is being exclusively sold and distributed by Rose Marketing UK Ltd and offers consumers variety and choice through a low calorie, HFSS0-friendly option in the Squeezee pops and a more indulgent treat option in the Triangles, with still only 30 calories per pop. "Chupa Chups is proud to partner with Rose Marketing UK to bring the most popular lollipop flavours into a delicious frozen treat this spring!" said Perfetti Van Melle Licensing Manager, Marta Ballesteros.

chupa chupsmarta ballesterosperfetti van melle

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