Chupa Chups unveils new colour changing bubble gum under Big Babol brand

Leading lollipop brand Chupa Chups has launched colour changing Big Babol Magic Cubes bubble gum, once again leading innovation in the category.

The launch comes at a time when Chupa Chups Big Babol is currently outperforming the market, growing at 23 per cent, with the total category worth £17m and growing at a rapid rate of 10 per cent [Circana, 52 w/e 16.03.24].

Soft and chewy in texture, the moreish Magic Cubes [86g, 10u in a display, £1.75 RRP] are set to deliver excitement with every bite. With three different colour combinations to explore, these mouth-watering, tutti-fruity flavoured cubes are not only tasty but transform as you chew – adding an element of surprise and fun. This magical twist on traditional bubble-gum encourages playful interaction and engagement for both existing Chupa Chups fans and new shoppers alike.

“As a brand wholeheartedly committed to ‘Forever Fun’, Chupa Chups continuously seeks to innovate and bring joy to consumers of all ages – and our latest addition of Magic Cubes is no exception,” Kim McMahon, brand manager at Chupa Chups, said.

“Magic Cubes exemplify our commitment to pushing the boundaries of fun and creativity in the confectionery industry, and we are confident that this NPD will work its magic on confectionery aisles nation-wide! With super playful packaging, adorned with bold graphics and vibrant colours, we know Magic Cubes will make a great addition to any shelf, and aid impulse purchase as consumer curiosity piques.”

Available from June across the convenience channel, an engaging, organic social media campaign will support the launch, ensuring awareness amongst the key teen shopper demographic.