Leading super-premium vodka brand Cîroc has announced the launch of ‘Make Big Moves’ – its first TV Advert in Great Britain.
The campaign is live now and collaborates with celebrities such as Winnie Harlow, Bimini and Krept & Konan. The series of three TV adverts invites audiences into four different scenarios, featuring distinctive characters in their own vibrant, unique worlds.
With striking visuals, the campaign is a celebration of those who are proud to express themselves and aims to embolden people to do the same in a stylish, unapologetic and celebratory way, each celebrity represents a flavour within the Cîroc portfolio - Winnie Harlow as Pineapple, Bimini as Red Berry and Krept & Konan as the blue dot variant.
With flavoured vodka being the fastest growing spirit sub-segment, the new campaign seeks to capitalise on increasing consumer interest in the liquid and cement the brand’s appeal to its core audience whilst placing the brand at the forefront of culture.
“Cîroc has been growing from strength-to-strength to become one of the most popular super premium spirit brands in Great Britain. Always at the forefront of culture and celebratory moments, the new Make Big Moves campaign champions exactly that,” Manon Lambert, senior brand manager for Cîroc, Diageo Great Britain, commented.
“It is a fun, high energy and effortlessly cool advert. This is what Cîroc is all about. We cannot wait to welcome more adults to enjoy the super-premium vodka as we continue to build on the momentum of Cîroc’s success.”
The ‘Make Big Moves’ campaign will be available to watch on video-on-demand and social media, alongside featuring on OOH.
Cîroc has produced a raft of innovation in recent years – including Cîroc Passion, Cîroc Pomegranate and the re-launch of limited-edition Cîroc Summer Citrus, which is now a permanent expression within the portfolio.
