Clayton Park Bakery rebrands, launches new meals in SPAR stores

Clayton Park Bakery, the Accrington-based food firm owned by SPAR distributor James Hall & Co., has launched a quartet of new home replacement meals.

The new lines under the Clayton Park Kitchen brand include an All-Day Breakfast, Minced Beef & Onion with a Dumpling, Chicken & Chorizo with Penne Pasta, and Steak & Kidney Pudding with Mash & Veg.

The tasty new dishes are designed to be a meal solution for one person. Priced at £4.95 or two for £8, they are available now in SPAR stores across the North of England.

All four dishes, alongside other meals in the range, are in new packaging that gives a premium feel to the product, and they can be cooked in the oven or microwave.

The launch of the meals has coincided with a rebrand of Clayton Park Bakery’s complete range of products, and this is being phased in throughout January.

A two-tone colour block design brings in elements of contemporary and classic, with pastel colours paired with Clayton Park’s traditional cream which has been retained.

“It is exciting to start the new year with four fantastic additions to the Clayton Park Kitchen range as well as the rebrand which looks superb in-store,” Katie Atherton, trading manager for meal solutions, bakery and cakes at James Hall & Co, said.

“The new meals have been carefully thought through and bring a couple of British classics together with a fusion offer in the form of the chicken and chorizo meal, while the All-Day Breakfast is an opportunity to introduce a meal for a different occasion.

“The overall rebrand has given Clayton Park’s products a craft bakery and modern farm shop feel to them. It offers customers the sense of buying something more luxurious and premium which is mirrored by the quality of the products across all categories.”