Clover returns ‘Spread the Real Love’ campaign

Leading dairy spread brand Clover is all set to continue its ‘Spread the Real Love’ marketing campaign with a second burst of media activity landing this month, Saputo Dairy UK has announced.

Spanning organic and paid social on Facebook and Instagram, bumper ads on YouTube and influencer partnership activity, this second phase of the campaign, which runs till end November, is expected to generate a combined digital reach of 10 million consumers.

Carrying an optimised creative to further build emotional engagement and drive brand consideration among target consumers, this latest ‘Spread the Real Love’ push continues the message that ‘there is no such thing as perfect parents, only real ones’ and builds on early campaign success which saw phase one, launched in February this year, exceed all marketing KPIs.

“We are delighted with how our ‘Spread the Real Love’ campaign has performed so far and remain passionate about dispelling the ‘perfect’ lifestyle myths so often portrayed on social media today,” Clover’s senior brand manager, said Jamie Carey.

“We are confident that this next phase of our journey to ‘Spread the Real Love’ will continue to cement Clover’s place at the heart of family life, encouraging even more families to enjoy Clover’s delicious buttery taste at their sometimes-messy, sometimes-chaotic, but happy mealtimes.”