- Club Peroni presents innovative way for retailers to engage and reward premium beer drinkers
- Thousands of prizes such as tickets, money-off coupons, free drinks, merchandise and experiences will be available this year
- 88% of Peroni Nastro Azzurro drinkers would join a loyalty scheme from their favourite drinks brands
Peroni Nastro Azzurro is launching an innovative platform to incentivise customers and support the trade in driving sales of premium beer – a new always-on rewards programme, Club Peroni.
Launching this month, Club Peroni is a loyalty site where consumers can collect points by buying Peroni Nastro Azzurro in the off-trade. Points can be exchanged in the "Reward Shop" section of the site for a raft of prizes including a chance to win event tickets or receive money-off coupons, free drinks, merchandise and experiences.
Customers who sign up to Club Peroni can enter a competition to win a pair of tickets to American Express presents BST Hyde Park on 28 June, headlined by Zach Bryan. When they collect their first points, they can be in with a chance of winning another pair of BST tickets on 27 June, headlined by Olivia Rodrigo.
Shoppers who spend 10 points can win two VIP Hydeaway tickets to BST on 5 July, headlined by Sabrina Carpenter. T&Cs apply*
Peroni Nastro Azzurro shoppers can redeem points by signing up to the site, scanning the QR code on any pack, and then submitting their receipt through the platform to confirm purchase.
There are opportunities available for retailers to integrate their own loyalty programmes with Club Peroni and offer exclusive tailored promotions, such as money-off offers, and receive data-led insights.
“Club Peroni is designed to enhance retailers’ existing loyalty programmes," said Rob Hobart, Marketing Director at Asahi UK. "The scheme works behind the scenes without adding extra steps for consumers or our trade partners.
“It complements their existing loyalty programmes by driving more engaged shoppers to stores, handing off seamlessly to their systems, and increasing sales opportunities.”
Loyalty schemes are an increasingly relevant way for brands to connect with their customers. Seventy per cent of UK consumers believe they are a great way to reward customers, and the average person is a member of at least four loyalty programmes.
They are particularly relevant among Peroni Nastro Azzurro’s target customer. Eighty-eight per cent of Peroni Nastro Azzurro drinkers say they would join a loyalty scheme from their favourite drinks brands.
*A chance to Win 2x Zach Bryan tickets T&Cs
*A chance to win 2x Olivia Rodrigo tickets T&Cs
*A chance to win 2x VIP HYDEAWAY TICKETS with Sabrina Carpenter T&Cs
