Skip to content
Search
AI Powered
Human content, AI powered search.
Latest Stories

Coca-Cola grows Football Clubs partnerships portfolio

Coca-Cola grows Football Clubs partnerships portfolio
Andy Marino
By Andy MarinoSep 29, 2022
Andy Marino
See Full Bio

With new and extended partnerships with football clubs in Europe, Coca-Cola aims to unite fans across the continent over their love of football. Collaboration with some of the top women’s and men’s football teams from European clubs such as FC Bayern München, Juventus, Liverpool FC, Paris Saint-Germain and Tottenham Hotspur will give fans access to unforgettable match-day experiences, hospitality tickets, unique money-can’t-buy moments with players and limited-edition merchandise prizes.

In 2023, Coca-Cola will also use the partnerships to kick off a brand-new campaign, created to bring football fans across Europe together to enjoy their favourite matchday meals with an ice-cold Coke.

The partnerships build on Coca-Cola’s record of supporting football from grassroots level to the world stage, at a pivotal moment in the sporting calendar ahead of the FIFA World Cup 2022. The collaborations focus on Coca-Cola and Coca-Cola Zero Sugar, to build on the brand’s long-standing association with football, while continuing to drive awareness of its sugar-free alternative.

“Having been an integral part of the football matchday for decades, we are excited to offer fans the chance to enjoy incredible experiences and unique moments, at home, at bars and restaurants and in the stadiums, as part of our new campaign," said Michael Willeke, Integrated Marketing Experience Director, Europe, Coca-Cola.

coca-colafootballmichael willeke

Related News

ELFBAR launches its first 4-in-1 pod kit
Product News

ELFBAR launches its first 4-in-1 pod kit

Wholesalers give cautious welcome to Reeves' budget
Industry News

Wholesalers give cautious welcome to Reeves' budget

New benefits scheme for Fed members
Industry News

New benefits scheme for Fed members

More for you

Glenshire Group appoints Dan Arrandale as property director

Glenshire Group appoints Dan Arrandale as property director

Scottish business conglomerate Glenshire Group has hired Daniel Arrandale as its new Property Director.

Starting in the newly created role last week, Arrandale brings a wealth of industry experience to the business, including his most recent position as Acquisitions Manager for Asda and his previous position as Development Manager at EG Group.

Keep ReadingShow less
Carlsberg Zero
Competition watchdog begins Carlsberg, Britvic merger probe
Competition watchdog begins Carlsberg, Britvic merger probe

Carlsberg shifts marketing focus as drinkers choose cheaper beer

Brewer Carlsberg is shifting some of its marketing focus to cheaper brands, it said on Thursday (31), as consumers in major markets bought cheaper beer and in reduced quantities.

The maker of Kronenbourg 1664, Tuborg and Somersby said beer sales volumes fell by 1.3 per cent in the third quarter, noting declines in China, France and the United Kingdom. Premium sales fell 0.5 per cent in the quarter."In Western Europe, there's no doubt that the average consumer is holding back," CEO Jacob Aarup-Andersen told Reuters.

Keep ReadingShow less
sustainability, zero waste store, refil lzone
Photo: iStock
Photo: iStock

Consumers value ethics though 'sustainability needs to be competitively priced'

Consumers now want a greater commitment from retailers in cutting food waste, refilling stations, sustainable packaging, and partnering with social purpose organisations, states a recent research, which also highlights that a good majority (69 per cent) of younger consumers are more likely to shop with what they see as socially responsible retailers though price sensitivity still plays a crucial role.

According to the findings, published in Vypr’s Consumer Horizon Report, reducing food waste is the most important factor for the majority of UK consumers (29 per cent), especially for Gen Z women aged 18-24 (38 per cent). More than a third (37 per cent) of men aged 18-24 said they needed food storage advice. A similar number of women aged 18-24 (33 per cent) want meal kits with the exact amount of ingredients included for them to cut down on food waste.

Keep ReadingShow less
Sugro-Wn-News.png
Sugro UK
Sugro UK

Sugro UK unveils new B2B digital enhancements to empower members, retailers

Sugro UK, the number one buying and marketing buying group*, in partnership with b2b.store, is thrilled to announce a further expansion of its existing E-Loyalty scheme programme, which has proven to be very popular with its members and retailers, by introducing E-Loyalty Extra Compliance and Execution scheme as well as E-Coupons.

The E-Loyalty Extra is aimed to boost compliance and execution at retail store level to drive new product launches, core range compliance, some exciting fixture trials with its supply partners and more! It will be available to all member owned and member affiliated retail stores within the group.

Keep ReadingShow less
Paulig acquires Panesar Foods

iStock image

Paulig acquires Panesar Foods

Expanding its footprint in the World Foods category, Paulig has acquired Panesar Foods, a prominent UK-based producer of sauces and condiments.

Founded in 1992 and headquartered in Tipton, Panesar Foods is a family-owned business with three production facilities, employing 308 staff and achieving a turnover of £59 million in the 2023 fiscal year.

Keep ReadingShow less