With new and extended partnerships with football clubs in Europe, Coca-Cola aims to unite fans across the continent over their love of football. Collaboration with some of the top women’s and men’s football teams from European clubs such as FC Bayern München, Juventus, Liverpool FC, Paris Saint-Germain and Tottenham Hotspur will give fans access to unforgettable match-day experiences, hospitality tickets, unique money-can’t-buy moments with players and limited-edition merchandise prizes.
In 2023, Coca-Cola will also use the partnerships to kick off a brand-new campaign, created to bring football fans across Europe together to enjoy their favourite matchday meals with an ice-cold Coke.
The partnerships build on Coca-Cola’s record of supporting football from grassroots level to the world stage, at a pivotal moment in the sporting calendar ahead of the FIFA World Cup 2022. The collaborations focus on Coca-Cola and Coca-Cola Zero Sugar, to build on the brand’s long-standing association with football, while continuing to drive awareness of its sugar-free alternative.
“Having been an integral part of the football matchday for decades, we are excited to offer fans the chance to enjoy incredible experiences and unique moments, at home, at bars and restaurants and in the stadiums, as part of our new campaign," said Michael Willeke, Integrated Marketing Experience Director, Europe, Coca-Cola.
