Coca-Cola kicks off Premier League on-pack promo

Coca-Cola European Partners has launched an on-pack promotion giving football fans the chance to win their favourite Premier League team’s new club shirt ahead of the new season.

Rolling out from today (10 August), the promotion is available across nearly 300 million large PET bottles and multipacks of cans of Coca-Cola original taste and Coca-Cola zero sugar, including Cherry and Vanilla flavour variants.

For the convenience channel, the on-pack promotion is running across Coca-Cola original taste 1.5L plain and price-marked-packs (PMPs), Coca-Cola original taste Cherry 1.5L and Coca-Cola zero sugar 1.75L PMPs.

Shoppers will be able to enter an online prize draw with every purchase.

The acvtivity, which runs till October, will be supported by a multi-million pound consumer marketing campaign which includes radio, digital activity, out-of-home advertising, a partnership with Sky, and point-of-sale materials.

Paul Hiskens, associate director for partnerships and sponsorships at CCEP GB, said: “Watching football at home presents a £1.4 billion opportunity to retailers each year, which we expect to grow in 2020/21 as many fans will be watching the game from home, unsure when they will return to stadiums.

“This coupled with the fact that large PET bottles and multipack cans are seeing double-digit growth across grocery and convenience outlets, means this on-pack promotion presents a huge opportunity for retailers to create some excitement in store and grow their sales over the coming months.”