Coca-Cola Europacific Partners (CCEP) has launched a new initiative in partnership with wholesalers to donate the equivalent of up to 300,000 meals to FareShare, the UK’s leading food redistribution charity.
Running until 6 January 2025, CCEP will donate the equivalent of five meals to FareShare for every Coca-Cola Zero Sugar 6 x 2L pack purchased during the promotion across 108 Booker participating wholesale depots, up to a maximum donation of 100,000 meals.
In addition, throughout December CCEP will donate the equivalent of five meals to FareShare for every Coca-Cola Zero Sugar 12 x 500ml pack purchased during the promotion across 100 Unitas and Bestway participating wholesale depots, up to a maximum donation of 200,000 meals.
The promotion will be supported by depot standees, pallet shrouds and digital screens, alongside digital assets that wholesalers can share through their own communication channels.
This activity coincides with CCEP’s recent milestone of providing 7 million surplus soft drinks to FareShare since 2017.
The promotion also runs alongside Coca-Cola’s commitment to donate the equivalent of one meal per person that attends the Coca-Cola Christmas Truck tour. Coca-Cola aims to donate the equivalent of up to a total of 1 million meals via FareShare this festive season.
“We are so grateful to Coca-Cola Europacific Partners for their continued support for FareShare. The donations made to FareShare from this initiative will help us get good-to-eat food, which might otherwise go to waste, to people who need it,” Kirsty Ford, head of fundraising at FareShare, said.
“Every day, the food we redistribute to a network of over 8,000 charities in every region helps to strengthen communities. From homelessness shelters and afterschool clubs to refuges and older people’s lunch clubs, these groups are all working harder than ever to provide people with essential support services.
“By purchasing Coca-Cola Zero Sugar products this winter, wholesalers can help people affected by the cost-of-living crisis come together through food and access vital services. Coca-Cola’s generous support for FareShare makes a huge difference in helping us make the food go further.”
Ruth Fawcett, associate director for wholesale & convenience at CCEP, said: “We’re incredibly proud to be partnering with our wholesale customers to support FareShare in their mission to fight food insecurity and reduce food waste, especially during the festive season when no one should go without a meal.
“Through this promotion, we hope to make a meaningful difference to communities, and it’s fantastic to see so many of our wholesale customers already getting behind the initiative. Their support will have a real impact in tackling hunger across the UK this Christmas.”
