Coca-Cola’s iconic The World Needs More Santas ad has returned to the nation’s screens, building excitement ahead of the festive season.
The advert aims to remind everyone that one act of Christmas kindness can bring out the ‘inner Santa’ in each of us, supported by video-on-demand, cinema, and out-of-home advertising. The ad features a cover of Anyone Can Be Santa by British singer-songwriter Celeste.
“Coca-Cola has been bringing people together at Christmas for more than 130 years, and this year is no different,” Rob Yeomans, vice-president, commercial development at Coca-Cola Europacific Partners (CCEP) GB, said.
“As the biggest soft drinks brand in GB, Coca-Cola has become a festive staple thanks to its iconic and eagerly awaited Christmas campaigns, famous Coca-Cola truck and on-pack promotions, making it a must-stock for retailers this season.”
Soft drinks remain a staple of Christmas occasions and generated more value sales at Christmas 2023 than any year previously, with Coca-Cola the soft drink of choice for more than 10m households.
