To encourage other businesses to review their sustainability development plans, coffee liqueur maker Kahlúa has released the blueprint for its ‘Coffee for Good’ sustainability programme - which will see the brand reach a 100 per cent sustainable coffee harvest to cover all production by November 2022.
Following six years of investment into improving the social and structural conditions within coffee farming communities in Veracruz, Mexico - the home of Kahlúa - the brand is providing a free toolkit, which they hope will encourage other businesses to create more sustainable sources of production.
The Coffee For Good programme was launched in 2016 in partnership with Fondo Para la Paz - a local development charity that increases the wellbeing of rural, indigenous communities in Mexico.
Now, thanks to the programme, 500 families, from four remote villages in the mountains of Veracruz, are now set up to harvest and sell enough coffee to cover all Kahlúa production, as well as increasing their yields of other crops to sell elsewhere and build their businesses.
Environmental
Local agroecological experts delivered training on sustainable farming techniques to hundreds of farmers - such as planting trees to get the correct amount of shade, which improves the quality of the coffee, reduces the need for fertilisers and pesticides, and fights soil erosion. As farming is passed on through generations, younger members of their families were trained in these planting techniques, too.
Farmers were also trained in coffee management, crop diversification and soil preservation. In addition, Coffee For Good focused on practical concerns, like building a network of coffee nurseries to replace aged and diseased plants, with 120,500 new coffee trees planted. Now, 90% of farmers in the Coffee For Good programme are trained in and using environmentally friendly methods of farming.
Social
The project pinpointed social cohesion, gender equality and education within the coffee-growing communities as key areas for progression. Fondo Para la Paz worked closely with farmers and their families to define shared goals.
Alongside training, for businesses to grow, basic health needs had to be met in the villages, which were previously without sanitation. Coffee For Good worked with the communities to build 214 dry toilets and 161 rainwater tanks close to houses, meaning 100% of families now have easy access to clean water. This also removed the need for the community's women to walk to the nearest water source, with some journeys taking up to one and half hours.
Economic
Kahlúa made the commitment to pay all farmers a fair price for the coffee they produce and Fondo Para La Paz provided finance and budgeting training, which was continued by the women in the villages and applied to their businesses. However, for farms to be truly sustainable, they should not be dependent on one source of income - farmers needed a viable and sustainable business model. So, the goal was to increase long-term yields, while maintaining soil fertility and the biodiversity of the land. This was achieved by helping farmers diversify their crops by planting vanilla, plantain and maize, which they could sell locally or eat.
Looking forward
Next, the Coffee for Good programme has ambitions to extend the programme to another two villages (Popocatepec and Mitepec), as well as deepen the existing programme by implementing scholarships for young people to attend agricultural college, strengthening leadership skills for women and giving farmers access to WiFi to help grow their businesses.
“Kahlúa is associated with good times. But for those good times to continue, we recognised that the way we consume, do business – and ultimately live – had to change," said Giancarlo Martins, Global Marketing Manager at Pernod Ricard.
“So as the world’s most recognised coffee liqueur brand, we knew we had to act. We embarked on a long journey of sustainability which involved going back to the beginning – to the birthplace of Kahlúa in Veracruz.
“There are real communities at the heart of each bottle of Kahlúa, and it was incredibly important to us that everyone involved in the production feels equipped to live a fully rounded sustainable lifestyle."
“By working with Fondo Para la Paz, we’re proud of the programme that is Coffee For Good, but we’re also aware that as a brand, the goalpost is always moving. We’re always looking for the next step in our own journey.
“We hope that with our free industry toolkit, other businesses - within the drinks industry or otherwise - are able to take even a small amount of inspiration and find something that might work for them too.”
TRIP, the UK’s fastest-growing soft drinks brand for the past two years, is excited to announce the launch of its new Magnesium Gummies.
After taking the market by storm with its award-winning range of functional Mindful Blend drinks, which were its most successful launches ever on Amazon, TRIP is continuing its mission to help people find calm and enjoy the benefits of magnesium in a new and convenient way. The gummies are available for purchase on the TRIP website for £19.60 and soon on Amazon, with plans for wider retail distribution in the coming months.
Boasting a remarkable +389 per cent CAGR over the past two financial years, the brand continues to disrupt the wellness space with innovative products that meet the needs of the modern consumer. In line with TRIP's commitment to quality and taste, these gummies are vegan-friendly, contain no added sugar, and deliver a delicious, juicy Wild Berry flavour experience worthy of their Great Taste award-winning heritage.
Magnesium is fast becoming one of the most talked-about wellness ingredients, with over 1 billion views of the #magnesium tag on Tiktok3 as people seek natural ways to manage fatigue and improve their overall well-being. This surge in popularity is partly fueled by recent trends like the “sleepy girl mocktail,” which combines magnesium and tart cherry juice as a pre-bedtime ritual, and wider recognition of its numerous health benefits, including:
Supporting the normal functioning of the nervous system
Promoting normal energy-yielding metabolism
Helping to reduce tiredness and fatigue
TRIP's Magnesium Gummies are designed to seamlessly integrate into consumers' daily wellness routines, whether as a standalone supplement or in combination with the brand's popular Mindful Blend drinks.
Olivia Ferdi, TRIP Founder, says, “I launched TRIP to help people find their calm in the everyday chaos - with a focus on authentically functional and uniquely delicious products that people love. Building on our mission & Following the overwhelming success of our Mindful Blend drinks, we recognised a growing demand from our community asking us for ways to incorporate new and powerful ingredients into their daily routines.
"We pride ourselves on innovation and expertise crafting the highest quality functional ingredients into award winning delicious formats. We wanted to offer our customers even more ways to find calm in their busy lifestyles, and our new gummies provide just that - a tasty and convenient option for those wanting the health benefits of magnesium without compromising on flavour or quality.”
Global vaping innovator ELFBAR has introduced its first four-pod system, the ELFBAR 4-in-1 pod kit.
Designed for flavour versatility, the rechargeable pod kit includes four 2ml pods, allowing adults to rotate between four flavours in one device.
Flavours are a key factor in motivating adult smokers to transition, with the Royal College of Physicians recommending a variety of options to support quit-smoking efforts. ELFBAR 4-in-1 gives smokers flavour flexibility and serves as an alternative to single-use vapes, building on the brand's portfolio of reusable products available since 2022.
Offering two vaping modes, ELFBAR 4-in-1 provides up to 2,400 puffs in Normal Mode while Economy Mode extends usage up to 3,200 puffs for a longer vaping experience at a lower power level.
One push of a button switches between the two modes, and the device displays when Economy Mode is active.
ELFBAR 4-in-1 has a twist mechanism for quick and easy flavour changes. With four 2ml prefilled pods, its e-liquid lasts four times longer than its single-use counterpart, meaning fewer refills for more convenience and better cost efficiency.
Once empty, the pods can be replaced.
The device features a display that indicates the remaining power of its long lasting 1500mAh battery. Its sleek, pocket-friendly design makes for easy portability, and the battery can be recharged via Type-C USB.
Advanced Mesh Coil Maximises Flavour
ELFBAR 4-in-1 pods are equipped with an advanced QUAQ MESH coil, designed to enhance flavour and reduce e-liquid waste during atomisation, ensuring that every drop is utilised effectively.
“For millions of UK adult smokers and former smokers who adopt vaping as an alternative, flavours are crucial," said Chris Kader, head of PR and communications for ELFBAR in the UK. "ELFBAR 4-in-1 serves as a practical and economical replacement for single-use vapes, prioritising a diverse flavour selection that supports smokers in their transition.”
ELFBAR 4-in-1 comes in 16 editions, including Pineapple Edition, Fruits Edition, and Blueberry Edition, each containing mixed flavours. Additionally, there are eight single-flavour 4-in-1 options to choose from, including Watermelon Ice, Blueberry Sour Raspberry and Cherry Ice.
Replaceable pods are available in pairs containing 20 mg/ml (two per cent) nicotine-strength e-liquid and available in 16 flavours, including ELFBAR favourites like Blueberry Sour Raspberry, Pineapple Ice, and Lemon Lime.
Scandinavian Tobacco Group UK has introduced this year’s limited-edition pack for its ever-popular Henri Wintermans Half Corona brand, which is available to retailers now.
The Henri Wintermans Half Corona is easily the biggest brand in the medium / large segment and is now the UK’s fifth biggest selling cigar in value terms, with annual sales worth £16.3m. This new limited edition “Gentleman” pack adds a personal touch to the brand and celebrates its long heritage and continuing success, designed in a timeless pin stripe suit with the logo and information stitched into the fabric, which reflects both the aspirational nature of the product and the attention to detail that goes into crafting these fine cigars. Despite the changes to the packaging, the cigars inside of course remain the same.
“Retailers certainly won’t need me to tell them that sales of larger cigars go up in the build up to Christmas when adult smokers are in celebratory mood and typically have more time to enjoy them,” said STG’s UK Head of Marketing, Prianka Jhingan. “Our Henri Wintermans Half Corona is always a big seller at this time of year and this limited issue Gentleman’s edition pack should only increase sales further. My advice to retailers is to stock up on it, as it is easily the UK’s best-selling medium / large cigar and has a loyal following due to its quality blend and heritage.”
KP Snacks today announces the latest addition to its market-leading PMP range with the launch of Space Raiders Saucy BBQ £1.25 PMP. Available in stores from early November, the new launch combines the fastest-growing Space Raiders flavour with the strength of the £1.25 PMP format.
Capitalising on the growth of “barbecue” flavours, the new launch is well-positioned to engage shoppers and drive impulse sales, with 57% of impulse shoppers purchasing PMPs. The £1.25 PMP format is strong and KP Snacks’ £1.25 PMP portfolio is growing ahead of the segment at +5.2 per cent (vs +4.2 per cent), bolstering sales. By launching Space Raiders Saucy BBQ £1.25 PMP, KP Snacks is tapping into the strength of the segment and appealing to consumer demand for great value and clear pricing.
The new PMP expands the Space Raiders portfolio. Worth £25m, the Space Raiders range includes Space Raiders 40p PMPs, the UK’s number one best-value singles PMP, as well as existing £1.25 PMPs: Beef and Pickled Onion.
“At KP Snacks, we are committed to delivering NPD in the right formats and flavours to support our retailer partners and drive consumer demand,” said Stuart Graham, Head of Convenience and Impulse. “The launch of Space Raiders Saucy BBQ £1.25 PMP leverages the strength of this format and the popularity of barbecue flavours to drive impulse sales.”
Gordon’s is today unveiling its new ATL campaign, "Mix It Up". The ad, which shows consumers choosing to pace their consumption by switching between Gordon’s Pink and Gordon’s Pink 0.0%, has been created to empower consumers to moderate their consumption in a way that works for them.
Mix It Up is the first Gordon’s campaign to bring both Gordon’s Pink and Gordon’s Pink alcohol-free variants together in one advert. With 36 per cent of drinkers currently pacing their consumption with soft drinks and 49 per cent of alcohol-free occasions also featuring alcohol, the campaign offers those looking to moderate an option that doesn’t compromise on taste.
The new TVC invites viewers to join an evening out with a group of friends. As the group begin to drink their Gordon’s & Tonic, the screen splits in two to visually demonstrate how they choose to pace their night by switching between Gordon’s Pink and Gordon’s Pink 0.0%.
In addition to the new TVC, a suite of assets have been created to bring the campaign to life across social and digital channels. Whilst in the same universe as the commercial, the social content hero’s Gordon's long-term partner Maya Jama who brings to life how she chooses to mix it up for followers.
“When creating this campaign, we wanted to demonstrate that moderation didn’t have to be a binary decision between having something alcoholic or alcohol free," said Tayara Sousa Linke, Global Head of Marketing. "We know that this perceived choice impacts people’s decision to moderate, so, through Mix It Up, we wanted to highlight that it is possible to seamlessly switch between the two and enjoy the same great taste of Gordon’s Pink whilst moderating with Gordon’s Pink Alcohol Free.”
The new creative will run across BVOD, Social and Digital channels in GB.