Snack brand Cofresh has won the Queen’s Award for International Trade for Outstanding Continuous Growth in overseas sales over the last six years.
The Leicester-based company, part of Vibrant Foods, is the UK’s leading Indian snack brand and manufactures more than 200 different savoury snack varieties.
Since 2015, Cofresh’s overseas sales have grown almost eight-fold, exporting to over 50 countries, including Germany, Australia, and Switzerland. Its commercial strategy focuses on ‘hero’ countries that create interest and organic growth in neighbouring countries.
Priyesh Patel
“Our success hasn’t happened overnight – this is a culmination of years of hard work and I’m incredibly proud of what our team has managed to achieve. This award is for them and an acknowledgement of their ingenuity, work ethic, and unwavering support,” Priyesh Patel, chief business development officer at Vibrant Foods and managing director at Cofresh, said.
“We’re excited to build on this and grow our international presence further in the future.”
Started trading in 1974, Cofresh has been acquired last year by Vibrant Foods, an ethnic foods platform launched by Exponent Private Equity.
In 2015, Cofresh moved into the healthier snacks category creating the Eat Real brand. Earlier this year, Eat Real partnered up with PROPER to form a new snacks group. The two brands will remain separate after the transition is complete.
Brian McLister