Coldpress extends reach in convenience

HPP juice brand Coldpress has secured listing in Nisa for its new cloudy Golden Delicious.

The move follows the brand securing listings in Nisa, foodservice specialist Freshfayre and health and wellness wholesaler CLF for its 8-strong portfolio of HPP juices/smoothies earlier this year.

“The arrival of a Cloudy Apple (early 2020) was always going to be a pivotal next step with feedback from our research groups suggesting that whilst a lion’s share of our loyalists appreciate the responsible way our HPP juices treat delicate ingredients; there’s still a vocal minority who still believe that a cloudy juice is more at one with nature (more depth & body) because it appears less tinkered with,” said Andrew Gibb, founder of Coldpress.

The brand undertook an extensive makeover at the end of the last year, enhancing everything from the clarity of its brand messaging and packaging to its recipes and website.

In addition, Coldpress has also become the country’s first HPP juice & smoothie portfolio with added vitamins, following consumer feedback.

Golden Delicious Cloudy retails at £2.30 (750ml) in Nisa stores.