Skip to content
Search
AI Powered
Human content, AI powered search.
Latest Stories

Concha y Toro UK celebrates a happy Christmas

Concha y Toro UK celebrates a happy Christmas
Andy Marino
By Andy MarinoJan 26, 2021
Andy Marino
See Full Bio

Trivento, Concha y Toro’s Argentinean wine brand, led the charge as the company delivered outstanding UK growth figures over the 12-week period to 2nd January 2021. Concha y Toro UK sales grew by £27 million in this period, the greatest absolute value growth of any wine supplier in this market.1

Nielsen data revealed that over the 12 weeks to 2/1/21, Trivento entered the Top 10 branded light wines for the first time.1 Growing at 74 per cent year on year, in 52-week value data it currently sits in 11th place, up from 18th a year ago2, and sold over 1 million x 9 ltr cases in the calendar year.3

Trivento was one of three Concha y Toro brands in the Christmas Top 10, alongside Casillero del Diablo, which was fourth, and Isla Negra tenth.1

The unprecedented trading situation during 2020 translated into an unparalleled year for many off-trade brands, with all the Top 10 wine brands showing in value growth at year end.1

“We’re obviously delighted to be reporting these figures after the challenges of last year. It’s particularly encouraging given that we have even more exciting marketing plans for each of the brands this year, as we look to consolidate growth that has been driven by changes in shopper behaviour in 2020 due to the pandemic,” said Clare Griffiths, Commercial Director at Concha y Toro UK

Household penetration figures for Casillero del Diablo and Trivento also hit record levels for the brands, at 11 per cent and 7 per cent respectively.4

Trivento Marketing Manager Preety Johl revealed the brand has plenty more to come in 2021.

“We are so pleased with the stellar performance of Trivento, backed by strong investment, and it has enabled us to build ever more ambitious marketing plans for the coming year.”

The company will release more details of marketing focuses in the coming weeks.

  1. Nielsen Scantrack, Total Coverage value sales, 12 weeks to 2.1.2021. Branded wine rankings exclude the performance of Private Label
  2. Nielsen Scantrack, Total Coverage value sales, 52 weeks to 2.1.2021 Branded wine rankings exclude the performance of Private Label
  3. Nielsen Scantrack, Total Coverage volume sales, 52 weeks to 2.1.2021. Branded wine rankings exclude the performance of Private Label
  4. Kantar Worldpanel, 27.12.20
clare griffithsconcha y torotrivento

Related News

Stakeholders give cautious welcome to Reeves' budget
Industry News

Stakeholders give cautious welcome to Reeves' budget

Independent retailers face rough ride despite some gain in Budget 2024, says Fed
Industry News

Independent retailers face rough ride despite some gain in Budget 2024, says Fed

More for you

ADRIATICO limited edition expression with Planteray Rum

ADRIATICO limited edition expression with Planteray Rum

ADRIATICO is once again disrupting the amaretto category by expanding its portfolio, this time in the world of rum. ADRIATICO Amaretto today announces the launch of ADRIATICO Roasted Amaretto Planteray Rum Cask, a new limited edition amaretto made up of only 2,600 bottles, in collaboration with the prestigious rum producer.

This is the fourth limited edition ADRIATICO Amaretto release following the successful Heaven Hill Bourbon Cask, Caroni Rum Cask and Bonollo Grappa Cask expressions. The new limited edition expression ages ADRIATICO Roasted Amaretto for eight months in ex-Planteray Fijian Rum casks, creating an intense amaretto with nuances of classic rum flavours.

Keep ReadingShow less
Gordon’s Premium Pink launches new ‘Mix It Up’ moderation campaign

Gordon’s Premium Pink launches new ‘Mix It Up’ moderation campaign

Gordon’s has unveiled its new ATL campaign, “Mix It Up”. The ad, which shows consumers choosing to pace their consumption by switching between Gordon’s Pink and Gordon’s Pink 0.0%, has been created to empower consumers to moderate their consumption in a way that works for them.

Mix It Up is the first Gordon’s campaign to bring both Gordon’s Pink and Gordon’s Pink alcohol-free variants together in one advert. With 36 per cent of drinkers currently pacing their consumption with soft drinks and 49 per cent of alcohol-free occasions also featuring alcohol, the campaign offers those looking to moderate an option that doesn’t compromise on taste.

Keep ReadingShow less
Jameson teams up with Admiral, for a tracksuit modelled by Kyle Jameson

Jameson teams up with Admiral, for a tracksuit modelled by Kyle Jameson

Irish Whiskey brand Jameson has been the English Football League's (EFL) main spirits sponsor for two seasons and is deeply entrenched in all aspects of the league, including player sponsorships. It has now signed up with Admiral to celebrate both brands' association with the beautiful game. They have worked closely together to create a full retro-inspired tracksuit in Jameson’s signature green, featuring key elements from Admiral’s world-famous designs for team performance wear, to create a slouchy royal green trackie ready prepped for pubs, presents, party games and freezing cold five-a-sides this Christmas.

“Jameson shares a history rich with the beautiful game, so teaming up with an iconic heritage brand like Admiral felt like a natural fit, with the results speaking for themselves,” said Josh McCarthy, Brand Director for Pernod Ricard UK. “A classic tracksuit, from two classic brands, to look sharp after the match when buying your mates a round of Jameson, Ginger and Lime. Nostalgia is everywhere at the moment and growing up in Leicester, there was no shortage of Admiral tops in the park and at the local football clubs.”

Keep ReadingShow less
Customer design takes centre stage on new Rizla limited-edition paper

Customer design takes centre stage on new Rizla limited-edition paper

An eye-catching design created by a customer is bringing a unique appeal to a new limited-edition range of king-size slim papers from the iconic Rizla brand.

The Super Thin Silver papers from the UK’s favourite rolling papers brand* come in three exciting and colourful designs, which form a complete image when placed together.

Keep ReadingShow less
WKD X expands range and unveils first-ever ad campaign

WKD X expands range and unveils first-ever ad campaign

WKD X, the caffeine-containing 7% ABV innovative sub-brand from the leading RTD, is building on the strong successes achieved since its 2022 launch with the introduction of two additional flavour variants and its first dedicated media campaign.

Drawing its inspiration from the energy drinks category, WKD X variants contain caffeine, guarana and taurine, and compete in the fast-growing ‘enhanced RTD’ segment of the overall alcoholic ready-to-drink category.

Keep ReadingShow less