Skip to content
Search
AI Powered
Latest Stories

Concha y Toro UK celebrates a happy Christmas

Concha y Toro UK celebrates a happy Christmas

Trivento, Concha y Toro’s Argentinean wine brand, led the charge as the company delivered outstanding UK growth figures over the 12-week period to 2nd January 2021. Concha y Toro UK sales grew by £27 million in this period, the greatest absolute value growth of any wine supplier in this market.1

Nielsen data revealed that over the 12 weeks to 2/1/21, Trivento entered the Top 10 branded light wines for the first time.1 Growing at 74 per cent year on year, in 52-week value data it currently sits in 11th place, up from 18th a year ago2, and sold over 1 million x 9 ltr cases in the calendar year.3


Trivento was one of three Concha y Toro brands in the Christmas Top 10, alongside Casillero del Diablo, which was fourth, and Isla Negra tenth.1

The unprecedented trading situation during 2020 translated into an unparalleled year for many off-trade brands, with all the Top 10 wine brands showing in value growth at year end.1

“We’re obviously delighted to be reporting these figures after the challenges of last year. It’s particularly encouraging given that we have even more exciting marketing plans for each of the brands this year, as we look to consolidate growth that has been driven by changes in shopper behaviour in 2020 due to the pandemic,” said Clare Griffiths, Commercial Director at Concha y Toro UK

Household penetration figures for Casillero del Diablo and Trivento also hit record levels for the brands, at 11 per cent and 7 per cent respectively.4

Trivento Marketing Manager Preety Johl revealed the brand has plenty more to come in 2021.

“We are so pleased with the stellar performance of Trivento, backed by strong investment, and it has enabled us to build ever more ambitious marketing plans for the coming year.”

The company will release more details of marketing focuses in the coming weeks.

  1. Nielsen Scantrack, Total Coverage value sales, 12 weeks to 2.1.2021. Branded wine rankings exclude the performance of Private Label
  2. Nielsen Scantrack, Total Coverage value sales, 52 weeks to 2.1.2021 Branded wine rankings exclude the performance of Private Label
  3. Nielsen Scantrack, Total Coverage volume sales, 52 weeks to 2.1.2021. Branded wine rankings exclude the performance of Private Label
  4. Kantar Worldpanel, 27.12.20

More for you

Pick n Mix Station

Hancocks launches new Pick N Mix brand

Leading confectionery wholesaler Hancocks has launched a new brand, showcasing the best of pick and mix.

Pick n Mix Station is a new range of bulk bags containing different mixes of customers' favourite pick and mix treats, offering great value for retailers and their customers.

Keep ReadingShow less
World of Sweets unveils new popping candy range from Warheads

World of Sweets unveils new popping candy range from Warheads

Confectionery distributor World of Sweets has revealed the latest novelty product from America’s leading sour candy brand Warheads.

The new offering is part of their plans to bring more of America’s much-loved sour flavours to UK customers.

Keep ReadingShow less
Carlsberg Christmas jumpers

Carlsberg unveils limited edition Christmas jumpers in unique ‘knit reveal’ campaign

Carlsberg have revealed their new, limited edition Christmas jumpers – in a Home knit and Away knit.

This social-first campaign puts a twist on the traditional football kit launch with a world-first ‘knit launch’ as the country gears up for Christmas. These special jumpers feature the iconic Carlsberg logo and hop leaf as the ‘club badge’ for a fabulous celebration of the brand’s strong links to football, as well as of all things festive.

Keep ReadingShow less
Boost Energy Drinks Can

Boost Drinks unveils 500ml cans in Energy range

Boost Drinks has announced the exciting introduction of 500ml cans to its Energy range launching in Original, Sugar Free Original and Red Berry varieties at just £1.

Leveraging its standing as the third largest brand in Energy Stimulation, Boost expands on its hugely successful 250ml energy range with the new, larger 500ml cans. 500ml is the largest energy drinks size and is worth a huge £745m - enjoying 13 per cent YoY growth, offering even bigger profits for retailers.

Keep ReadingShow less
Troye Sivan

Smirnoff announces new global partnership with Troye Sivan

Smirnoff brings in Troye Sivan as ‘Chief Vibes Officer’ in new global campaign

Leading vodka brand Smirnoff has announced the appointment of Grammy-nominated global star Troye Sivan as its new Chief Vibes OFFicer (CVO), marking the start of a new multi-year partnership with the Australian singer-songwriter.

One of the most celebrated artists in popular culture today, Sivan has just completed the much anticipated ‘Sweat’ tour alongside friend, artist and frequent collaborator Charli XCX, and is about to embark on the Australia and New Zealand leg of his global solo tour, following the release of his hit 2023 album, ‘Something to Give Each Other’.

Keep ReadingShow less