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Confectionery wholesaler pledges to support convenience retailers

Confectionery wholesaler pledges to support convenience retailers
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Pooja Shrivastava
By Pooja ShrivastavaAug 02, 2023
Pooja Shrivastava
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Wholesaler World of Sweets has announced that it is offering round the clock support to convenience retailers who are looking to increase revenue through confectionery.

The importer, distributor and wholesaler of confectionery said it has improved and upgraded its service via its app, field sales team and increased merchandising. Its growing product range includes traditional sweetshop favourites, kids novelty ranges and a selection of US confectionery.

The World of Sweets' upgraded app and website now have ability to take direct card payments .Retailers can browse and order to suit them with the app and website both showing all the brands stocked by World of Sweets including own brands Candy Realms, Crazy Candy Factory and award winning Bonds of London brand along with partner brands like Vimto, Nerds, Tootsie and Warheads.

Deals will be automatically added at the checkout ensuring retailers take advantage of the offers available to them and the website and app will react instantly to products out of stock and sales opportunities.

Retailers will also be able to track new orders and review historical ones and discover the latest offers, top sellers and exciting new products to tempt their customers. Delivery will be within 48 hours on a minimum order of ten cases.

There will be free merchandising solutions available to convenience retailers as well to ensure products stand out to customers, including the Bonds Candy Cup stand and American confectionery units.

Helen Bradshaw, sales and marketing director at World of Sweets said, “As a major distributor, importer and wholesaler of confectionery, it’s important for us to work closely with the convenience retailers who purchase from us to ensure their business growth and success.

“These recent improvements do just that. Having a main personal contact means retailers won’t miss anything and being able to purchase products to suit them makes the whole process far more convenient. Both equal an improved customer experience.

“Retailers will also be able to purchase from our extensive American range and partner brands including Anthon Berg, Warheads, Nerds and Vimto.”

“This is an exciting time for the business and an exciting one for our retail customers too. We want them to enjoy and share with their customers all the wonderful confectionery our buyers source from around the globe and be ahead of their competition when it comes to offering their customers the very best," reports quoted Bradshaw as saying.

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