Walkers has launched a new on-pack promotion, giving shoppers the chance to win £250 every hour (between 06:00-23:59) for 90 days to spend on what they most love‡.
The competition is now live until the 20th March 2023 across selected Walkers Core, Walkers 45% Less Salt** and Baked promotional packs. To be in with a chance to win £250, shoppers must buy a promotional pack, scan the heart-shaped QR code and enter their details. Phone speakers need to be turned up for this on-pack, as lucky winners will hear the song "It Must Be Love" by Madness as a clever tie-through from the above the line TV advert.
This latest campaign from Walkers builds on the success of last year’s "Britain’s Most Loved Crisps" campaign. It will see the return of the brand’s TVC on screens from 2nd January, with a new end-frame highlighting the competition. The advert showcases Walkers crisps by bringing to life the many different ways people enjoy their Walkers snacks from nibbling the claws off of each Monster Munch to savouring the seasoning off of each crisp.
The heavyweight investment is expected to reach just under 90 per cent of consumers across TV, digital and through in-store shopper activity. It will also seek to strengthen the nation’s love for the brand, while also reminding crisp fans everywhere that no other brand compares.
“We are incredibly thankful to our retailer partners and shoppers for continually demonstrating their love for our Walkers products," said Rachael Smith, Walkers Senior Marketing Manager. "No matter how you enjoy your crisps, we believe there really is a Walkers for everyone.”
Walkers will also be giving an incredible £100k to the consumer that finds the best heart-shaped crisp (as determined by the judges) in their packet of Walkers potato crisps (excluding Walkers Baked, Walkers Max and Walkers Sensations*. This promotion will run alongside the £250 every hour‡ giveaway, with final entries closing on 20th March 2023.
SKUs included in the campaign:
Walkers Core
- Ready Salted: 6pk, 37.5g, £1.25 RRP PMP, Grab bag
- Cheese & Onion: 6pk, 37.5g, £1.25 RRP PMP, Grab bag
- Salt & Vinegar: 6pk, 37.5g, £1.25 RRP PMP, Grab bag
- Classic, 6pk
Walkers 45% Less Salt**
- Lightly Salted 6pk
- Mild Cheese & Onion 6pk
- A Dash of Salt & Vinegar 6pk
- Delicate Prawn Cocktail 6pk
Walkers Baked
- Sea Salt 6pk
- Cheese & Onion 6pk
- Variety 6pk
Competition T&Cs:
‡UK & ROI, 18+ only. 06:00 21/12/22 – 23:59 20/03/23. Purchase necessary. Retain pack. Internet access required. Purchase a promotional pack, scan the QR code on pack or visit walkers.co.uk/lovefromwalkers, complete the online form providing your name, email address and then enter the code starting with GB found in the best before box to find out instantly if you have won a Prize. ROI residents must answer a qualifying question. Instant Win £250 Every Hour: Available between 06:00 and 23:59 each day. Prizes allocated by a random winning moment each hour. Prizes: 1,620 x £250 (or € equivalent), 18 each day. Max 1 entry per person per hour. Max 1 x £250 prize per household. Wrap Up Draw: 00:01 21/03/23 – 23:59 BST 20/07/23. All entries received during the Wrap Up Draw will be entered into a prize draw. Wrap Up Draw Prizes: 10 x £250 (or € equivalent). T&Cs & details: www.walkers.co.uk/lovefromwalkers
*UK & ROI, 18+ only. 06:00 21/12/22 – 23:59 20/03/22. Purchase a pack of Walkers potato crisps (excluding Walkers Baked, Walkers Sensations and Walkers MAX), if you find a heart shaped crisp take a photo of it, login to your Instagram or Twitter account, then either: follow @walkers_crisps (Instagram), upload the picture to your grid with #lovefromwalkers and tag @walkers_crisps OR follow @walkers_crisps (Twitter), tweet the picture with #lovefromwalkers and tag @walkers_crisps to enter the competition. Prize: 1 x £100,000 cash (or € equivalent). All entries will be judged by an independent panel. Social media profile must be public. Retain packaging and HEART SHAPED CRISP for each entry. Crisp may only be used once to enter. Max 1 entry per person per social media platform. Internet access required. Visit www.walkers.co.uk/lovefromwalkers for full T&Cs & prize details.
** vs average salt value of regular potato crisps
