Skip to content
Search
AI Powered
Latest Stories

Consumers say 'Bye-Bye' to big brands - survey

Amid a cost-of-living crisis, new research has revealed that consumers are prioritising the cost of products above all else, with two fifths saying that price is the most important consideration when shopping for groceries.

The VoucherCodes.co.uk Food Spend Report reveals that only two per cent of UK consumers prioritise big-name brands when grocery shopping, proving that brand power has waned and is now having little to no impact on consumers' purchasing decisions.


As well as cost, quality is also important to consumers when choosing where to shop, with almost one fifth prioritising quality of products when making grocery selections. Similarly deals and value for money is the top priority according to 16 per cent of consumers.

Interestingly, despite the surging growth of convenience in the grocery sector, just seven per cent of consumers say they prioritise convenience when making product selections.

Factors consumers prioritise when shopping for groceries

Percentage of consumers

Price

40%

Quality

19%

Deals and value

16%

Selection of products

8%

Convenience

7%

Big-name brands

2%

“The findings of our Food Spend Report show big-name brands are becoming far less influential in consumers’ purchasing decisions," said Angus Drummond, Senior Director, Commercial. "Due to the cost-of-living crisis, it’s understandable that customers are focusing on keeping costs low and getting a good deal rather than favouring particular brands, however this is likely to cause concern for premium and mid-market brands offering products with a higher price point.

“Encouragingly, our research also reveals that getting a good deal and value for money are of a similar importance to consumers as low prices. To encourage loyal customers, retailers should provide consumers with a range of products that are both high in quality and good value for money, and span a range of price points to meet the needs of all consumers. When possible, they should also consider offering deals and discounts to help their customers make their money go further.”

More for you

C-store body warns of 'inflation-busting increase in wage costs'
Woman Holding British Pound
Getty Images/iStockphoto

C-store body warns of 'inflation-busting increase in wage costs'

Convenience store body Association of Convenience Stores (ACS) today (30) has warned the Chancellor about the negative effects of the new National Living Wage (NLW) increase, a day after the Chancellor announced a pay rise for over 3 million workers next year, with NLW rates rising by 6.7 perc cent.

From April 2025, the NLW will increase from £11.44 to £12.21 while 18-20 National Minimum Wage will rise by £1.40 per hour to £10 - the largest increase on record, marking the first step towards a single adult rate.

Keep ReadingShow less
Bacup Wine and Convenience shop, 34 Burnley Road, Bacup.

Bacup Wine and Convenience shop, 34 Burnley Road, Bacup.

Robbie MacDonald via LDRS

Shop’s licence bid rejected over illegal vapes and ‘no regard’ for children’s safety

A Rossendale shop has had a licence bid rejected after repeatedly selling vapes to children and having illegal products on its premises.

Management at the Ibra Superstore at 34 Burnley Road, Bacup, have shown ‘no regard’ for children’s protection and safety, and have insufficient controls for licensing, Rossendale councillors have ruled.

Keep ReadingShow less
SPAR retailer hits target to secure £100,000 free stock from James Hall

SPAR retailer hits target to secure £100,000 free stock from James Hall

SPAR North of England retailer Dara Singh Randhawa’s family store has been awarded £100,000 of free stock after hitting all his targets since moving to the symbol.

Dara and his family, who have their SPAR store in Patrington in the East Riding of Yorkshire, joined SPAR through its association with James Hall & Co. Ltd in August 2023 having taken the decision to maximise the store’s potential.

Keep ReadingShow less
Pound Sterling bank notes
iStock

National Living Wage to increase to £12.21 in April 2025

The government has on Wednesday announced its acceptance of the Low Pay Commission’s (LPC) recommendations on the rates of the National Minimum Wage (NMW), including the National Living Wage (NLW).

The rates which will apply from 1 April 2025 are as follows:

Keep ReadingShow less
Michael Fletcher

Michael Fletcher

Former Nisa chief Michael Fletcher appointed SPAR UK managing director

SPAR UK has announced the appointment of Michael Fletcher as its new managing director.

Fletcher spent 22 years at Tesco plc, where he held numerous senior commercial roles in the UK, Ireland and Asia. He joined Co-op Retail in 2013 where he held the position of chief commercial officer before moving on to become CEO of Nisa Wholesale, a role he held until 2022.

Keep ReadingShow less