Skip to content
Search
AI Powered
Latest Stories

Coors teams up with Mixmag for unique clubbing event

Coors teams up with Mixmag for unique clubbing event

Leading lager brand Coors has once again teamed with dance music media brand Mixmag to create ‘Coors presents Mixmag Live’ – a one-off unique digitally immersive club night featuring established and fresh DJ talent.

On 17 December, at E1 in London, Coors and Mixmag will celebrate with a warehouse-style big room clubbing experience, to give fans an unmissable and unforgettable dance music experience – featuring a 270-degree digital screen experience to create a fully immersive ‘Fresh’ rave experience transporting consumer into different worlds.


The unique event will celebrate the evolution of dance culture with a seven-hour back-to-back performance from top-tier dance music talent, including renowned British house and techno club DJ Carl Cox, Solardo, Manda Moore and Coors x Mixmag DJ Quest Winner, with more to be announced.

The Coors event name was inspired by first legal rave tape ‘Mixmag Live’ launched 30 years ago, curated by Carl Cox. At the time this was a fresh new way of taking dance culture to the mainstream and changed the world of dance music - DJs now stream their ‘mixtapes’ on social.

It builds on the brands’ success as the largest premium 4% lager brand in the UK last year, and is part of its ‘Keep It Fresh’ campaign which brings to life Coors’ Mountain cold refreshment and fresh attitude – and is designed to keep the brand front of mind with its target consumers.

“Mixmag Live will be our freshest collaboration yet with an experience like no other, bringing together some of the world’s best DJs and break through DJs – we can’t wait for people to enjoy this unique digitally immersive clubbing experience,” Abigail Spencer, Coors marketing controller for Western Europe at Molson Coors, said.

“Uniting people through the power of music is something we’re hugely passionate about as a brand. Our partnership with Mixmag has produced some amazing events over the years including the ten-year celebration of The Lab in 2021, which saw the world’s biggest online back-to-back DJ set, reaching 11m people over the course of lockdown from the comfort of their home – we're confident this year’s event will be another huge hit.”

Nick Stevenson, Managing Director of Mixmag said: "When Mixmag and Coors get together we make magic happen and this December is the biggest rabbit we've ever pulled out the hat! To get Carl Cox to headline this show, one of the greatest DJs on the planet, is something that has excited not just the Mixmag and Coors teams but every dance music fan in the UK.

“Flanked by a plethora of breaking and established DJ talent this club night will be like no other and we can’t wait to see everyone’s excitement as we celebrate the fresh talent making a name for itself.”

All money raised through ticket sales from Coors Presents Mixmag Live will be donated to the British Red Cross Ukraine Appeal.

More for you

royal warrant

Diageo brands granted five Royal Warrants to the King

Diageo said five Royal Warrants of Appointment to His Majesty the King have been granted to its brands for the supply of spirits and wines to the Royal Household.

These Royal Warrants are granted to: Justerini & Brooks as Wine & Spirits Merchants, John Walker & Sons (Johnnie Walker) and Royal Lochnagar for Scotch Whiskies, Tanqueray Gordon & Company (Tanqueray and Gordon’s) as Gin Distillers, and The Pimm’s Company.

Keep ReadingShow less
hancocks Loughborough 3

Hancocks unveils 2025 Valentine’s Day launches


Leading confectionery wholesaler Hancocks has revealed their 2025 Valentine’s Day confectionery collection.

Keep ReadingShow less
Rockstar energises multibuy with new “2 FOR £2” PMP

Rockstar energises multibuy with new “2 FOR £2” PMP

To offer better value to shoppers and to help retailers encourage basket spend, Rockstar Energy is launching a new price-marked pack (PMP) proposition across its range. Available from the new year, Rockstar’s “£2 for £2” PMP aims to provide greater value for shoppers, particularly appealing to frequent energy drink buyers.

Stimulant energy drinks are growing by 5.8 per cent year on year and are adding the most value (£50.3m) to convenience. PMPs play a key role in communicating value to consumers, with 51 per cent of shoppers feeling reassured that they are not being overcharged when purchasing PMPs. Rockstar Energy is well-positioned to support the convenience channel. The new multibuy PMP aims to boost sales and drive basket spend by offering energy drink customers greater value across popular Rockstar flavours.

Keep ReadingShow less
KP Nuts aims at bullseye with Luke Littler partnership

KP Nuts aims at bullseye with Luke Littler partnership

KP Nuts has partnered with darts sensation Luke Littler, marking a bold move to unite the fans’ favourite snack with this festive season’s most electrifying sportsman.

The collaboration brings together two icons – Luke, a trailblazer in the world of darts, and KP Nuts, the perfect snack for any sporting or social occasion. With Luke “The Nuke” Littler continuing to grow as a global phenomenon, the partnership is part of KP Nuts’ strategy to drive awareness and unlock opportunities within the on-trade and convenience and impulse sectors during the festive season and beyond.

Keep ReadingShow less
Wall’s Pastry announces charity partnership with Action Against Hunger

Wall’s Pastry announces charity partnership with Action Against Hunger

Leading sausage roll brand Wall’s Pastry has announced a new charity partnership with Action Against Hunger, pledging to donate 5p from every pack sold of its 10x55g sausage rolls.

Funds raised through the initiative will support Action Against Hunger’s work to tackle hunger in areas of high poverty across the UK.

Keep ReadingShow less