Cornish Orchards cider launches two new premium flavours

Cornish Orchards is launching two fruit ciders that will help consumers to trade up and drive category profits for retailers this summer. Available now, Cornish Orchards Raspberry & Elderflower Cider and Cherry & Blackberry Cider have an ABV of four4 per cent and offer the perfect accompaniment for the at-home al fresco drinking occasion. Offering a delicious, perfectly balanced, gentle sparkling cider made with crisp hand-picked dessert apples, the new Cornish Orchards flavours come in 500ml bottles and will be available nationwide.

Supported by a new campaign for 2023, the launch marks the first time the brand will feature across ATL advertising platforms. In June, OOH advertising will showcase the new flavours across London and South-West England, and a 30-second VOD creative will follow in July on ITVX, Sky and All 4. In addition, the brand will showcase its food credentials with a partnership with digital platform Mob Kitchen, which has developed bespoke recipes using the brand’s cider.

Cornish Orchards Gold contributes 53 per cent of the brand value, with Vintage showing the strongest growth. Cornish Orchards’ average price per litre is £4 – significantly above the average price per litre of cider (£2.46). It sits in the super-premium tier alongside Henry Westons and Thatchers Katy. Super-premium cider makes up a 13.7 per cent share of the category, and the share of premium and super-premium cider is up by two per cent vs two years ago.

Retailers should merchandise Gold and Vintage alongside craft ciders and the new flavoured variants sit well alongside premium flavoured cider brands.

“Offering the best of British, we believe there is currently no super-premium fruit cider available in the market that delivers to the taste and quality of Cornish Orchards,” said Andy Box, Local Brands Director at Asahi UK. “Expertly made by our Head Cider Maker, Chris Newton, in Duloe, Cornwall the arrival of these beautiful, artisanal ciders will help retailers extend their pricing ladder and drive category sales, while offering consumers a genuinely sustainable product.”

Cornish Orchards is launching two fruit ciders that will help consumers to trade up and drive category profits for retailers this summer. Available now, Cornish Orchards Raspberry & Elderflower Cider and Cherry & Blackberry Cider have an ABV of four per cent and offer the perfect accompaniment for the at-home al fresco drinking occasion. Offering a delicious, perfectly balanced, gentle sparkling cider made with crisp hand-picked dessert apples, the new Cornish Orchards flavours come in 500ml bottles and will be available nationwide.

Supported by a new campaign for 2023, the launch marks the first time the brand will feature across ATL advertising platforms. In June, OOH advertising will showcase the new flavours across London and South-West England, and a 30-second VOD creative will follow in July on ITVX, Sky and All 4. In addition, the brand will showcase its food credentials with a partnership with digital platform Mob Kitchen, which has developed bespoke recipes using the brand’s cider.

Cornish Orchards Gold contributes 53 per cent of the brand value, with Vintage showing the strongest growth. Cornish Orchards’ average price per litre is £4 – significantly above the average price per litre of cider (£2.46). It sits in the super-premium tier alongside Henry Westons and Thatchers Katy. Super-premium cider makes up a 13.7 per cent share of the category, and the share of premium and super-premium cider is up by two per cent vs two years ago.

Retailers should merchandise Gold and Vintage alongside craft ciders and the new flavoured variants sit well alongside premium flavoured cider brands.

“Offering the best of British, we believe there is currently no super-premium fruit cider available in the market that delivers to the taste and quality of Cornish Orchards,” said Andy Box, Local Brands Director at Asahi UK. “Expertly made by our Head Cider Maker, Chris Newton, in Duloe, Cornwall the arrival of these beautiful, artisanal ciders will help retailers extend their pricing ladder and drive category sales, while offering consumers a genuinely sustainable product.”