Corona beer launches Rediscover Paradise campaign

AB InBev’s global beer brand Corona has unveiled a new initiative to inspire Brits to safely explore and discover the beauty of the outdoors as the coronavirus restrictions eased.

The Rediscover Paradise campaign, a global initiative, will see the brand providing inspiration and guidance to discover the hidden gems and off the-beaten track locations across the UK through an online travel hub.

Launched in partnership with Culture Trip, the platform will highlight 30 handpicked nature spots and encourage people to travel again through a content series and an interactive map.

The campaign will be supported by new TV ad, digital campaign and nationwide trade promotion offering hundreds of UK staycations at handpicked independent hotels.

The promotion will be available in Tesco, Nisa, Costcutter, Booker and Parfetts.

Liz Hemus, marketing manager for Corona, said: “Corona was born on the beach and believes that it’s the outdoors where our best side shines through, so after months of lockdown we want to inspire people to get out, disconnect and explore – safely, and with care.

“Our ‘Rediscover Paradise’ platform has been established to encourage people to safely take that first step in getting back to travel, starting with discovering the beauty of the UK.”