Corona Cero, the global beer sponsor of the Olympic & Paralympic Games, has Thursday introduced its ‘For Every Golden Moment’ platform, celebrating the golden moments of the games and reminding the world to embrace and enjoy their own golden moments occurring in life.
This marks the launch of the no-alcohol brand’s inaugural Olympic Games activation since AB InBev was announced as the first beer sponsor at the Worldwide Olympic Partner level.
“Offering this award-winning no-alcohol beer brings more choice to fans around the world,” said Marcel Marcondes, AB InBev global chief marketing officer. “Corona Cero is a perfect fit for this global occasion, and further reinforces our brand’s commitment to moderation, relaxation, and celebration.”
Corona Cero is launching the platform in over 40 markets globally and bringing it to life across all media touchpoints, from films, social media, OOH, experiences and trade, including Olympics-themed bottles in select markets worldwide.
The campaign captures the emotion of celebratory golden moments from Olympians and more, drawing parallels from real Olympic golden moments from Rio 2016 and Tokyo 2020 and creating analogies of golden moments that can be experienced by all.
“As the first-ever global beer sponsor of the Olympic Games, Corona Cero, with its 'For Every Golden Moment' campaign, offers a fresh perspective on celebration for fans and athletes around the world,” said Anne-Sophie Voumard, managing director, International Olympic Committee television and marketing services.
“Together, we strive to promote sports and moderation, contributing to a better world."
The brand partnered with a curated global team at creative agency, Grey, to develop the platform idea, brought to life by Academy Award-nominated and Emmy Award-winning director, Henry-Alex Rubin.
