Skip to content
Search
AI Powered
Latest Stories

Costa Coffee adds PMPs to ready-to-drink range

Costa Coffee adds PMPs to ready-to-drink range

Coca-Cola Europacific Partners (CCEP) has announced the launch of two price-marked packs (PMPs) to its Costa Coffee ready-to-drink (RTD) Latte range, to help convenience retailers drive incremental sales within the RTD chilled coffee segment.

Rolling out across Britain in January, the 250ml PMP RTD cans of its best-selling Costa Coffee Latte and Caramel Latte variants will support the strong growth of the brand and the overall RTD chilled coffee segment, the company added.


Costa Coffee is the fastest growing major brand within RTD chilled coffee in independent convenience, up 46 per cent in value vs 12.5 per cent for the total segment, and contributing more incremental value sales than any other major brand within independent convenience, according to Nielsen figures​. The Costa Coffee RTD range is now worth £24m across total GB.

“Sales of price-marked soft drinks in independent convenience continue to grow, in fact they were up by 35 per cent last summer in comparison to the quarter before,” commented Helen Kerr, associate director of portfolio development at Coca-Cola Europacific Partners GB, said.

“Shoppers perceive them as offering better value which in turn helps to drive sales for retailers. It also offers a point of difference that shoppers can’t get in larger stores. In short, we now want to help convenience retailers to offer visible value on a premium product from the nation’s favourite coffee shop, particularly as the weather improves throughout the year.”

The launch will be supported by a new Costa Coffee RTD brand campaign entitled ‘Lift up your Break’ which encourages consumers to add an RTD Costa Coffee to a morning or lunchtime break. The campaign will run for three months and includes social media, PR, outdoor advertising and will tap into Costa Coffee’s customer loyalty club members.

The new PMP formats follow on from the success of Costa Coffee’s first ever on-pack promotion in the summer, which also saw the brand give independent convenience retailers across the country the chance to win a share of £7,500 in cash for themselves and for a local good cause or charity in their community.

Convenience retailers can request POS materials via My.CCEP.com to help generate excitement around the new PMP formats in-store.

More for you

World of Sweets unveils new popping candy range from Warheads

World of Sweets unveils new popping candy range from Warheads

Confectionery distributor World of Sweets has revealed the latest novelty product from America’s leading sour candy brand Warheads.

The new offering is part of their plans to bring more of America’s much-loved sour flavours to UK customers.

Keep ReadingShow less
Pernod Ricard UK ignites festive spirit with marketing push

Pernod Ricard UK ignites festive spirit with marketing push

As December rapidly approaches, Pernod Ricard UK is ramping up its festive marketing efforts, anticipating a resurgence in consumer confidence after a challenging year. The UK’s second-largest wine and spirits supplier is set to inspire consumers to choose Premium+ Spirits as the perfect gift or the ultimate addition to any home celebration. Throughout 2024, Premium+ Spirits have consistently outperformed Standard offerings, making this higher end of the sector a vital margin driver.

“Since last Christmas, consumer confidence has been on the rise and the outlook for the final month of 2024 is positive," said Chris Shead, Off-Trade Channel Director for Pernod Ricard UK. "Gifting and hosting remain two key trends and retailers should focus on increasing space in-store for Premium Spirits that act as the perfect gift or cocktail ingredient when wanting to show off in front of friends and family. Where possible, we encourage retailers to prioritise categories that have been capturing the hearts of consumers and this year, our big winners have been Altos Tequila, Kahlúa and Bumbu Rum, and we expect our Champagnes, G.H. Mumm and Perrier-Jouët, to be the toast of choice for festive parties this year.”

Keep ReadingShow less
Carlsberg Christmas jumpers

Carlsberg unveils limited edition Christmas jumpers in unique ‘knit reveal’ campaign

Carlsberg have revealed their new, limited edition Christmas jumpers – in a Home knit and Away knit.

This social-first campaign puts a twist on the traditional football kit launch with a world-first ‘knit launch’ as the country gears up for Christmas. These special jumpers feature the iconic Carlsberg logo and hop leaf as the ‘club badge’ for a fabulous celebration of the brand’s strong links to football, as well as of all things festive.

Keep ReadingShow less
Boost Energy Drinks Can

Boost Drinks unveils 500ml cans in Energy range

Boost Drinks has announced the exciting introduction of 500ml cans to its Energy range launching in Original, Sugar Free Original and Red Berry varieties at just £1.

Leveraging its standing as the third largest brand in Energy Stimulation, Boost expands on its hugely successful 250ml energy range with the new, larger 500ml cans. 500ml is the largest energy drinks size and is worth a huge £745m - enjoying 13 per cent YoY growth, offering even bigger profits for retailers.

Keep ReadingShow less
Troye Sivan

Smirnoff announces new global partnership with Troye Sivan

Smirnoff brings in Troye Sivan as ‘Chief Vibes Officer’ in new global campaign

Leading vodka brand Smirnoff has announced the appointment of Grammy-nominated global star Troye Sivan as its new Chief Vibes OFFicer (CVO), marking the start of a new multi-year partnership with the Australian singer-songwriter.

One of the most celebrated artists in popular culture today, Sivan has just completed the much anticipated ‘Sweat’ tour alongside friend, artist and frequent collaborator Charli XCX, and is about to embark on the Australia and New Zealand leg of his global solo tour, following the release of his hit 2023 album, ‘Something to Give Each Other’.

Keep ReadingShow less