Coca-Cola European Partners (CCEP) and Costa Coffee have announced a new campaign to fuel continued growth in the RTD coffee segment.
50,000 sample boxes of Costa Coffee Ready-To-Drink (RTD) cans will be delivered to households and 100,000 cans will be available at park locations across the country in two new activations which are being rolled out from this month.
The new campaign follows a successful initial round of sample box drops in late May. The sample box contains two cans of Costa Coffee RTD and a handy card offering product messages and recipe ideas.
Simon Harrison, vice president, commercial development at Coca-Cola European Partners GB, said: “The RTD coffee sector is enjoying 26.5 per cent growth, and Costa Coffee RTD is already worth £6 million, just eight months since launch. In fact, it’s is already the no.3 RTD coffee brand within the impulse channel [Nielsen].
“As lockdown measures continue to ease, the sunshine returns and more consumers are on-the-go, Convenient RTD formats like Costa Coffee RTD deliver much-needed ‘little lifts’ anytime, anywhere. The latest campaign will keep the brand front of mind with coffee enthusiasts, during the key summer months helping to drive follow up sales for retailers.”
