Country Choice rebrands ‘Savour It’ concept

Country Choice has revealed an all new identity for its bake-in-pack “Savour It” concept.

Savour It, which includes a comprehensive range of hot, ready-assembled toasties, wraps, and paninis, allows convenience retailers to elevate their hot food to go offer by providing consumers with delicious handheld snacks without the wait.

“Consumer preferences and trends evolve over time and giving the Savour It concept a new identity means that it will continue to stay aligned with contemporary tastes and preferences,” said Phil Carratt, Head of Marketing and Strategy. “We have worked hard to make Savour It one of the most recognisable and successful hot food concepts for convenience retailers. In what is a very competitive and crowded market giving the brand a new identity will ensure that it continues to stand out, attract new consumers and retain existing ones. We have achieved this by incorporating new, eye-catching graphics on the packaging and extending the use of these to point of sale material, equipment solutions and other promotional items such as posters, car park banners, flag options, bollard covers, and window vinyls, all of which enable a retailer to make the Savour It brand more visible to consumers. The product packaging also includes a window that allows consumers to see the products they are purchasing, enhancing their confidence in the quality and freshness of the food and making it easier for them to make quick decisions while shopping.

“The product range is far more extensive than when we first launched the concept, with the addition of wraps, paninis and toasties. The new branding allows us to capture this whilst ensuring consistency across all touchpoints, from the logo and packaging to marketing materials and social media.”

The toasties are made using premium white bloomer bread and feature quality ingredients, including a rich béchamel sauce, whilst the wraps are made with bar-marked tortilla wraps, paired with generous international fillings. The paninis, also bar-marked, are big on flavour and filled with classic all-day fillings. All three options are quick and easy to prepare and cut out the need for time-consuming preparation. Simply bake the products from frozen in approximately 25 minutes and display them in a suitable hot unit for up to four hours. The wraps and paninis can be held for up to two hours.

The toasties range includes: Four Cheese & Onion – a blend of vintage Cheddar, mozzarella cheese, cheddar, Red Leicester cheese, béchamel, and red onion; Ham & Cheese – Wiltshire ham, mild Cheddar cheese, and béchamel sauce; Tuna Melt – tuna, spring onion, mozzarella cheese, and béchamel sauce, and BBQ Chicken – BBQ chicken, mozzarella cheese, mustard, béchamel sauce, and pink pickled onion.

The tantalising panini range includes Ham & Cheese – Wiltshire ham and Cheddar cheese with a mustard béchamel sauce; Sausage Panini – succulent pork sausages with sage, marjoram, basil, oregano, and thyme; Four Cheese & Red Onion – mature Cheddar, regato, Red Leicester, and mozzarella cheese with crispy onions and mayo; and a Bacon Panini with smoke flavoured back bacon rashers.

Finally comes the range of bar-marked tortilla wraps with tasty fillings from around the world including a Meatball Melt – pork meatballs in a herby tomato sauce with mozzarella and mature Cheddar cheese and Chicken Fajita – chicken breast pieces, Cheddar cheese, and red peppers with a spicy fajita sauce.

The new Savour It proposition comes with a choice of branded hot display units including floor-standing and on-counter options, suitable for any size of store. Retailers can either use their existing in-store bakery oven or rent or purchase a compact oven from Country Choice that comes complete with a stand, trays, oven gloves, and tongs.

As with all of its products and concepts, Country Choice provides full training and support for the Savour It concept, free of charge, so that retailers can be confident in baking and displaying the range. In fact, everything the retailer needs to promote the great looking new Savour It concept.

For further information visit www.countrychoice.co.uk.