Skip to content
Search
AI Powered
Latest Stories

Country Choice’s new sweet buns - new recipe, lower calories

Country Choice’s new sweet buns - new recipe, lower calories

Country Choice has added three new Sweet Buns to its confectionery portfolio. The new and improved products not only retain the delicious taste and quality that Country Choice customers and their consumers love, but also come with a notable reduction in calories.

What's just as exciting is the more sustainable packaging upgrade. The Sweet Buns are now attractively presented in a recyclable FSC certified u-card with film wrap (as opposed to the original plastic RPET), further supporting Country Choice’s commitment to sustainability. The modern, visually appealing packaging design features vibrant colours and colour-coded labels for easy identification.


Individually pre-packed for convenience, the Sweet Buns come in cases of 24 and boast a three-day shelf life, along with a quick defrost time of just two hours. This makes them the perfect choice for all convenience retailers, but particularly those with a strong focus on coffee sales – merchandising the buns near a coffee machine is an excellent way for retailers to enhance their customers' experience.

The new Sweet Buns come in three varieties. The Belgian Bun is a light, sweet bun with juicy sultanas, shiny fondant icing, topped with half a red glacè cherry, and has a subtle lemon aroma and taste. The Cinnamon Bun is a round doughy bun filled with sweet, woody cinnamon spice, topped with a soft cream cheese icing and a hint of lemon. Completing the trio is the Chelsea Bun, a sweet, fruity, round, swirled bun with currants and a mixed spice filling, topped with a slightly sticky glaze and crunchy nibbed sugar.

To ensure the best quality and flavour, remove the required number of buns from the outer case (do not remove the individual buns from their packaging) and allow them to defrost at ambient temperature for approximately one to two hours. Once defrosted, the Sweet Buns have a shelf life of the day of defrost plus three days. Retailers must apply the “Best Before” date to the product before placing it on display and should not display the products until they are fully thawed. The RRP for each Sweet Bun is £1.50.

More for you

royal warrant

Diageo brands granted five Royal Warrants to the King

Diageo said five Royal Warrants of Appointment to His Majesty the King have been granted to its brands for the supply of spirits and wines to the Royal Household.

These Royal Warrants are granted to: Justerini & Brooks as Wine & Spirits Merchants, John Walker & Sons (Johnnie Walker) and Royal Lochnagar for Scotch Whiskies, Tanqueray Gordon & Company (Tanqueray and Gordon’s) as Gin Distillers, and The Pimm’s Company.

Keep ReadingShow less
hancocks Loughborough 3

Hancocks unveils 2025 Valentine’s Day launches


Leading confectionery wholesaler Hancocks has revealed their 2025 Valentine’s Day confectionery collection.

Keep ReadingShow less
Rockstar energises multibuy with new “2 FOR £2” PMP

Rockstar energises multibuy with new “2 FOR £2” PMP

To offer better value to shoppers and to help retailers encourage basket spend, Rockstar Energy is launching a new price-marked pack (PMP) proposition across its range. Available from the new year, Rockstar’s “£2 for £2” PMP aims to provide greater value for shoppers, particularly appealing to frequent energy drink buyers.

Stimulant energy drinks are growing by 5.8 per cent year on year and are adding the most value (£50.3m) to convenience. PMPs play a key role in communicating value to consumers, with 51 per cent of shoppers feeling reassured that they are not being overcharged when purchasing PMPs. Rockstar Energy is well-positioned to support the convenience channel. The new multibuy PMP aims to boost sales and drive basket spend by offering energy drink customers greater value across popular Rockstar flavours.

Keep ReadingShow less
KP Nuts aims at bullseye with Luke Littler partnership

KP Nuts aims at bullseye with Luke Littler partnership

KP Nuts has partnered with darts sensation Luke Littler, marking a bold move to unite the fans’ favourite snack with this festive season’s most electrifying sportsman.

The collaboration brings together two icons – Luke, a trailblazer in the world of darts, and KP Nuts, the perfect snack for any sporting or social occasion. With Luke “The Nuke” Littler continuing to grow as a global phenomenon, the partnership is part of KP Nuts’ strategy to drive awareness and unlock opportunities within the on-trade and convenience and impulse sectors during the festive season and beyond.

Keep ReadingShow less
Wall’s Pastry announces charity partnership with Action Against Hunger

Wall’s Pastry announces charity partnership with Action Against Hunger

Leading sausage roll brand Wall’s Pastry has announced a new charity partnership with Action Against Hunger, pledging to donate 5p from every pack sold of its 10x55g sausage rolls.

Funds raised through the initiative will support Action Against Hunger’s work to tackle hunger in areas of high poverty across the UK.

Keep ReadingShow less