Skip to content
Search
AI Powered
Latest Stories

Country Range Group strengthens partnership with TWC

Country Range Group strengthens partnership with TWC

Having seen the benefits of its long-running partnership with TWC, Country Range Group has renewed and strengthened its relationship with the data and digital experts for a further three years in line with its progressive digital strategy.

Tanya Pepin 2 1 scaled Tanya Pepin, Managing Director, TWC


Having invested in the TWC SmartView platform almost four years ago, Country Range Group was the first independent foodservice buying group to invest in a data platform and data partner to share insights with its suppliers. This early investment has resulted in a deep understanding of the customer, as well as product performance and emerging trends. Data now underpins all key processes within Country Range Group including compliance, forecasting and analysing business performance.

With data now firmly embedded in Central Office, the Country Range Group is now looking to ‘take data to the next level’, with suppliers and buyers taking a data-led approach to drive joint business plans and ultimately to achieve incremental sales. Access is also being rolled out to members so that they can take a forensic approach to local opportunities highlighted in the reporting. Following a successful collaboration with TWC over the past four years, Country Range Group has now re-committed to the partnership for another three years to drive its data vision forward.

Martin Ward Country Range scaled Martin Ward, Commercial Director, Country Range Group

“As a business we have seen the benefits of the TWC SmartView platform," said Martin Ward, Commercial Director, Country Range Group. "It gives us a deep understanding of our customers and ensures we make decisions based on intelligence. The TWC system is easy to use which is imperative if we want the whole business to get behind data. Furthermore, TWC cleanses the data and makes sense of it for us, so we can rely on the reporting, without having to dedicate huge amounts of time to it.”

Tanya Pepin, Managing Director, TWC said: “It has been fantastic to witness the progress of CRG’s data journey through our partnership over the last four years and we are delighted that they want to continue and strengthen their relationship with TWC. This very much aligns to our mission of being a data partner rather than a data broker, supporting our clients as they develop a data-led strategy.”

More for you

A woman walks past a window display promoting an ongoing sale

A woman walks past a window display promoting an ongoing sale, on December 13, 2024 in London, England.

Photo by Leon Neal/Getty Images

Retail sales disappoint before Christmas

UK retail sales rose less than expected in the runup to Christmas, according to official data Friday that deals a fresh blow to government hopes of growing the economy.

Separate figures revealed a temporary reprieve for prime minister Keir Starmer, however, as public borrowing fell sharply in November.

Keep ReadingShow less
Sybren Attema, and Betty Eekchaut

Presidents Sybren Attema, FrieslandCampina, and Betty Eekchaut, Milcobel

Yazoo parent FrieslandCampina announces merger with Belgian rival Milcobel

Dutch dairy collective FrieslandCampina has agreed to merge with smaller Belgian rival Milcobel, creating a leading dairy cooperative.

FrieslandCampina, whose brands include Yazoo and Chocomel, said the merger will provide the foundation for a future-oriented organisation that has dairy front and centre for member dairy farmers, employees, consumers, and customers.

Keep ReadingShow less
Retail Shoplifting. Man Stealing In Supermarket
Photo: iStock

Home Office reaffirms commitment to abolish £200 shoplifting threshold

The UK government has pledged stronger measures to combat anti-social behaviour and shoplifting, which it acknowledges as serious crimes that disrupt communities and harm businesses.

Addressing a House of Lords debate on Monday, Home Office minister Lord Hanson detailed plans to abolish the controversial £200 shoplifting threshold and to introduce a new offence for assaults on retail workers.

Keep ReadingShow less
post office store
Photo: Post Office Ltd

Post Office launches wellbeing hub to support postmasters amid rising retail crime

In response to the mounting pressures faced by postmasters across the UK, the Post Office has unveiled a centralised wellbeing platform aimed at simplifying access to support resources.

Post Office said the surge in shoplifting and violent incidents, documented in the 2024 ACS Crime Report, has only intensified the demand for comprehensive support.

Keep ReadingShow less
Independent retailers face mixed outlook for 2025 – Bira
iStock

Independent retailers face mixed outlook for 2025 – Bira

Independent retailers have weathered one of their most challenging years in 2024, with multiple headwinds affecting the sector, according to the British Independent Retailers Association (Bira).

With pressures mounting throughout the year, independent retailers have faced an increasingly difficult trading environment marked by changing consumer behaviour and economic uncertainties.

Keep ReadingShow less