Premium French cognac brand Courvoisier has unveiled a striking new look through innovative bottle re-designs across its portfolio.
The newly released packaging, which will be debuted globally, rediscovers distinctive codes from centuries past that made Courvoisier iconic during the Belle Époque era, the opening of the Eiffel Tower and while gracing the royal courts of Europe during the 20th century.
“We are entering a new era for Courvoisier,” said managing director for Maison Courvoisier Jon Potter. “This is an exciting time for our Maison, as we go back to our roots and embrace what Courvoisier was founded on by Félix Courvoisier. From our home in Jarnac to our portfolio of beautiful, floral cognacs, our house believes in being welcoming to all.”
The Beam Suntory-owned brand also announced the retirement of its sixth Chief Blender, Patrice Pinet, and the transition to his successor seventh Chief Blender Thibaut Hontanx.
Pinet joined Courvoisier as production manager in 1989 and was appointed Chief Blender in 2009. Under his direction, Maison Courvoisier became the Most Awarded Cognac House, based on 20 top spirits competitions since 2019, and he created the most luxurious expression of the house, L’Essence de Courvoisier.
Pinet has selected Thibaut Hontanx to succeed him as Chief Blender who has been an integral part of the Courvoisier family, most recently serving as Master Distiller.
“It is a true privilege to continue to make the dream of Maison Courvoisier a reality,” Hontanx said. “As newly appointed caretaker of our exceptional range of cognacs, I will continue to embrace the Maison’s commitment to community. As each drop of our cognac is a collective effort, from our vine growers to our distillers, we value our close-knit group of artisans in Jarnac.”
Courvoisier also welcomed artist and designer Yinka Ilori as its global ‘Ambassador of Joy’ - a role created exclusively for the vibrant storyteller as part of a new global partnership.
Ilori, the London-based multidisciplinary artist, is best known for fusing his subject with his British-Nigerian background to create unique and memorable stories through contemporary design.
He will introduce ‘We Found Joy’, a fully immersive series of global events which brings the beauty of summer in Courvoisier’s home of Jarnac, France, to life. It will kick off in New York City on March 3, 2022 and travel to cities worldwide later in the year.
