Skip to content
Search
AI Powered
Latest Stories

Crackling good news: Mr Porky again the NO 1 brand in pork snacks

Mr Porky Original Scratchings, the best-selling scratching from category leaders Tayto, has just won a 2020 Great Taste Award.

"The frying has produced an excellent crunch that, whilst not busting your dentures, produces a satisfying chew and then moves on to the soft fat," said the judges. "There is no oiliness and the seasoning is enough to promote the porkiness.


"Indulgent-looking nuggets of pork scratching with an intense pork fat aroma. Wonderful soft bits mix with great pork crackling. The seasoning is excellent. Very moreish – just need a pint to go with it."

Matt Smith, Marketing Director, Tayto Group says, "As the No1 brand with a 43 per cent share (1), Mr Porky is looking to drive further category growth with a refreshed range of award-winning products and new formats including clipstrips for easy merchandising with BWS. The new designs have improved stand-out, preserving the artisan appeal that consumers are looking for and the new packs are already delivering increased rate of sale, promising a sales boost for retailers."

The new range from Mr Porky includes:

  • Mr Porky Original Scratchings - the latest, award-winning recipe, in its familiar gold packs, remains Mr Porky’s best-selling scratching.
  • Mr Porky Hand Cooked Scratchings - a premium product, hand cooked in small batches, won a Great Taste award in 2019 and has the highest purchase-intent of any pack in consumer research.
  • Mr Porky Crispy Strips - a relatively new innovation that Tayto reports is delivering strong sales by offering "a lighter eat compared to a traditional scratching". Made from thin strips of shoulder rind – instead of the shank rind of a scratching – the Crispy Strips have a light and crispy texture akin to bacon rind when grilled, appealing to those who may consider a scratching too heavy for, say, a daytime snack.

Given scratchings tend to be bought on impulse, are mainly consumed with a drink and one in five consumers will not buy another snack if scratchings are not available (2), it makes Mr Porky a ‘must-stock’ item on every BWS fixture.

The new range is currently rolling out across Convenience and On-trade.

Refs:

1) IRI Market Place | Total GB | Total Pork Snacks | Value | MAT to 6 Sep 20

2) Norstat | 1,808 pork snacks consumers | Shoppers in Supermarkets, Convenience, P&T, Discount stores | Jan 20

More for you

World of Sweets unveils new popping candy range from Warheads

World of Sweets unveils new popping candy range from Warheads

Confectionery distributor World of Sweets has revealed the latest novelty product from America’s leading sour candy brand Warheads.

The new offering is part of their plans to bring more of America’s much-loved sour flavours to UK customers.

Keep ReadingShow less
Pernod Ricard UK ignites festive spirit with marketing push

Pernod Ricard UK ignites festive spirit with marketing push

As December rapidly approaches, Pernod Ricard UK is ramping up its festive marketing efforts, anticipating a resurgence in consumer confidence after a challenging year. The UK’s second-largest wine and spirits supplier is set to inspire consumers to choose Premium+ Spirits as the perfect gift or the ultimate addition to any home celebration. Throughout 2024, Premium+ Spirits have consistently outperformed Standard offerings, making this higher end of the sector a vital margin driver.

“Since last Christmas, consumer confidence has been on the rise and the outlook for the final month of 2024 is positive," said Chris Shead, Off-Trade Channel Director for Pernod Ricard UK. "Gifting and hosting remain two key trends and retailers should focus on increasing space in-store for Premium Spirits that act as the perfect gift or cocktail ingredient when wanting to show off in front of friends and family. Where possible, we encourage retailers to prioritise categories that have been capturing the hearts of consumers and this year, our big winners have been Altos Tequila, Kahlúa and Bumbu Rum, and we expect our Champagnes, G.H. Mumm and Perrier-Jouët, to be the toast of choice for festive parties this year.”

Keep ReadingShow less
Carlsberg Christmas jumpers

Carlsberg unveils limited edition Christmas jumpers in unique ‘knit reveal’ campaign

Carlsberg have revealed their new, limited edition Christmas jumpers – in a Home knit and Away knit.

This social-first campaign puts a twist on the traditional football kit launch with a world-first ‘knit launch’ as the country gears up for Christmas. These special jumpers feature the iconic Carlsberg logo and hop leaf as the ‘club badge’ for a fabulous celebration of the brand’s strong links to football, as well as of all things festive.

Keep ReadingShow less
Boost Energy Drinks Can

Boost Drinks unveils 500ml cans in Energy range

Boost Drinks has announced the exciting introduction of 500ml cans to its Energy range launching in Original, Sugar Free Original and Red Berry varieties at just £1.

Leveraging its standing as the third largest brand in Energy Stimulation, Boost expands on its hugely successful 250ml energy range with the new, larger 500ml cans. 500ml is the largest energy drinks size and is worth a huge £745m - enjoying 13% YoY growth, offering even bigger profits for retailers.

Keep ReadingShow less
Troye Sivan

Smirnoff announces new global partnership with Troye Sivan

Smirnoff brings in Troye Sivan as ‘Chief Vibes Officer’ in new global campaign

Leading vodka brand Smirnoff has announced the appointment of Grammy-nominated global star Troye Sivan as its new Chief Vibes OFFicer (CVO), marking the start of a new multi-year partnership with the Australian singer-songwriter.

One of the most celebrated artists in popular culture today, Sivan has just completed the much anticipated ‘Sweat’ tour alongside friend, artist and frequent collaborator Charli XCX, and is about to embark on the Australia and New Zealand leg of his global solo tour, following the release of his hit 2023 album, ‘Something to Give Each Other’.

Keep ReadingShow less