An eye-catching design created by a customer is bringing a unique appeal to a new limited-edition range of king-size slim papers from the iconic Rizla brand.
The Super Thin Silver papers from the UK’s favourite rolling papers brand* come in three exciting and colourful designs, which form a complete image when placed together.
The final design - featuring an interpretation of Michelangelo’s sculpture David, with each version having a differing vibrant and colourful background - was chosen from more than 580 entries submitted via Instagram for a global competition which reached an audience of more than 2 million people.
The new papers provide retailers with an additional sales opportunity – and further demonstrate how the iconic Rizla brand continues to deliver strong visual appeal backed by unrivalled product quality.
Each bright and colourful pack contains 32 king size papers and is available to buy at an MRRP of just £0.99**.
They represent the latest chapter in Rizla’s unique journey which, for more than two centuries, has seen the brand pioneer major developments in this category – from the world’s first hand-rolling machine to the launch of rolling papers with gum, and papers with cut corners.
Rizla King Size papers were created and introduced to the market in the 1970s and are now the paper of choice for millions of customers worldwide. Indeed, many people now simply refer to Rizla when discussing or buying rolling papers in general.
Yawer Rasool, Consumer Marketing Director UK & Ireland at Imperial Brands, explained: “King size slim papers seem to have lost none of their popularity with customers and that was one of the reasons we decided to add new limited-edition papers to the line-up – and ask our customers to come up with an eye-catching new design which would work with our established brand look.
“The Instagram competition was hugely popular and drew a vast range of entries, meaning our judges had a really tough time picking a winner to be used on the new packs.
“In the end they went for a novel design where each pack works individually but also in combination with the other two to form a larger image. The design truly reflects the unique image of the Rizla brand, delivering the iconic look and feel which continues to appeal to millions of smokers worldwide. We believe the trio of designs will definitely catch the eye of customers to pick up a pack – or even all three!”
