Danone UK & Ireland has demonstrated its serious intent and commitment to the convenience channel today with the launch of a brand-new category management website "DANONE-THE-GO"’" dedicated for trade customers.
With Danone having eight of the top 10 water SKUs in convenience with Volvic and Evian . As well as being brand leaders in plant-based and baby milks in convenience1. Danone is well placed to use its category knowledge to help retailers drive sales.
The DANONE-THE-GO website combines key category trends, downloadable planograms, range recommendations, merchandising advice, and top tips all in one accessible place, and tailored to independent stores. The site serves as a go-to for advice on relevant categories, clear recommendations and provides clarity on what the best-selling SKUs are and what store owners should look to stock to help drive sales.
The new platform offers best-in-class tools to customers, helping retailers make key decisions on product ranges and merchandising. Danone will also provide monthly updates on the website, which will feature key trends, hot topics, and new product developments to help customers keep up to date with the latest news.
Committed to providing the best support and advice to retailers, Danone has built the easy-to-use website to enhance its relationship with independent retailers. The interactive online tool will allow customers to stay connected with Danone and it will provide tailored category advice to ensure they are stocking the right range to help grow their business. The website will also allow
independent owners to be able contact Danone to organise face-to-face merchandising visits to drive interactions and enhance in-store displays.
“The new website will give our retail partners an improved understanding of the different categories, whilst providing an increased knowledge of all our Danone brands," Charlotte Andrassy, Head of Category Development - Beverages & Impulse at Danone At Danone, told Asian Trader this morning. "We’re committed to providing the best support to independent retailers and this launch allows us to provide customers with the best tools to positively help support and help grow their businesses.
"As a business, we’re also on a mission to bring health through food and drink to as many people as possible. The new website will enable retailers to come on this journey with us, helping them make the healthy choice, the easy choice.”
To take advantage of the support from Danone, retailers should visit https://www.danone.co.uk/danone-the-go.html, the online category management website, for more information on how to choose the right range for your store to help maximise sales. It's live right now.
Brian McLister
