Danone Skyr, an Icelandic-style yoghurt known for its deliciously thick and creamy texture, is naturally high in protein, zero per cent fat and a source of calcium, making it the ultimate versatile option for an everyday staple in the fridge. A great breakfast choice, on its own or topped with granola and fruit.
The addition of Skyr into Danone’s dairy portfolio is in direct response to strong consumer demand for Skyr experienced in other markets. In France, Skyr has driven 29 per cent volume growth to the yoghurts category in 2019.
Made with only two ingredients - milk and live cultures – Danone Skyr Natural is naturally high in protein, offering 14g per serving, with no added sugars. The Strawberry yoghurt variant offers 12g of protein per serving and contains no artificial colours or flavours. Finally, the Vanilla and Strawberry Skyr Drinks offer 16g of protein per serving and are perfect for the on-the-go as they last up to four hours out of the fridge. The new range is 100 per cent non-HFSS, aligning with Danone’s wider health commitments, and showcasing its dedication to delivering healthy and tasty innovations to shoppers.
“We are launching this new range at an exciting moment for the UK market, with growing momentum for Natural yoghurts, which have seen 51 per cent value increase over the last two years,” said Zack Cunningham, Head of Category and Commercial Planning Dairy, Danone UK & Ireland.
“Following the evident success of Skyr in the French market, we are confident we have developed a product the UK will love, that combines nutrition with great taste.”
Tom Hickton, Dairy Marketing Director, Danone UK & Ireland, commented, "After seeing the growth of Skyr in other markets, we are thrilled to introduce Danone Skyr to the UK. Our Skyr range offers a tasty option for consumers looking for naturally high-protein, fat-free products."
"Danone Skyr stands out in the market with its thick and creamy texture and mild taste. We believe it will be a popular choice among health-conscious shoppers."
As the result of extensive market testing, consumers found Danone Skyr had a smooth texture compared with competing products, as well as a milder taste.
The new product will be available in a variety of pack formats and flavours including 800g Natural (RRP £3.30), 480g Natural (RRP £2.25), 150g Natural & Strawberry (RRP £1.10) and 270ml Vanilla and Strawberry drinks (RRP £1.50).
