Skip to content
Search
AI Powered
Latest Stories

Dark Horse Wine partners with TV chef Mike Reid

Dark Horse Wine partners with TV chef Mike Reid

The Dark Horse premium wine brand has partnered with renowned TV chef Mike Reid this summer to showcase how unexpected combinations can lead to better-than-expected results.

Throughout this "Taste the Unexpected" partnership, Mike will create three out-of-the-ordinary recipes, each perfectly paired with award-winning Dark Horse wines. Featuring seasonal ingredients and distinctive combinations, these recipes will be matched with Dark Horse Chardonnay, the UK’s #1 US Chardonnay , Dark Horse Cabernet Sauvignon, the UK’s #1 US Cabernet Sauvignon , and Dark Horse Merlot.


DH Chard 02 Spritz scaled

These recipes will be unveiled at a media and influencer event taking place on 19 June as well as a consumer event on 20 June. Hosted in a unique venue in London – the largest houseboat in Britain – attendees will be the first to taste these recipes alongside the Dark Horse wines they were inspired by for the ultimate taste experience.

Mike lives for food and cooking. Well-known for his delicious, innovative recipes, he is a judge on Channel 4 prime time Five Star Kitchen: Britain’s next great chef and a regular on a huge range of shows including Saturday Kitchen, This Morning and Steph’s Packed Lunch. He is also the culinary director at M and Gaucho restaurants in London. Mike’s ingenuity and experimentation with food creates surprising, wonderful results, making him the ideal partner for the "Taste the Unexpected" campaign for Dark Horse Wine.

Instantly recognisable on the shelf thanks to its iconic and eye-catching label, the brand’s success is a testament to doing things differently. The Dark Horse team works side-by-side with 400 Californian grape growers to take the first pick of their harvest so that only the best fruit goes into its wines. The wines themselves are tasted over 100 times before the consumer pours their first glass. It is therefore no surprise that Dark Horse has won 100 awards over the past two years internationally, including Gold Medals for its Cabernet Sauvignon and Merlot at this year’s Mundus Vini competition.

More for you

Boost Energy Drinks Can

Boost Drinks unveils 500ml cans in Energy range

Boost Drinks has announced the exciting introduction of 500ml cans to its Energy range launching in Original, Sugar Free Original and Red Berry varieties at just £1.

Leveraging its standing as the third largest brand in Energy Stimulation, Boost expands on its hugely successful 250ml energy range with the new, larger 500ml cans. 500ml is the largest energy drinks size and is worth a huge £745m - enjoying 13% YoY growth, offering even bigger profits for retailers.

Keep ReadingShow less
Troye Sivan

Smirnoff announces new global partnership with Troye Sivan

Smirnoff brings in Troye Sivan as ‘Chief Vibes Officer’ in new global campaign

Leading vodka brand Smirnoff has announced the appointment of Grammy-nominated global star Troye Sivan as its new Chief Vibes OFFicer (CVO), marking the start of a new multi-year partnership with the Australian singer-songwriter.

One of the most celebrated artists in popular culture today, Sivan has just completed the much anticipated ‘Sweat’ tour alongside friend, artist and frequent collaborator Charli XCX, and is about to embark on the Australia and New Zealand leg of his global solo tour, following the release of his hit 2023 album, ‘Something to Give Each Other’.

Keep ReadingShow less
Seabrook Fire Eaters

Seabrook launches price marked pack for Fire Eaters

Seabrook Crisps has unveiled a new price marked pack for the popular Fire Eaters.

Part of Seabrook’s Loaded sharing range, Fire Eaters Smokehouse Cayenne and Trinidad Scorpion Chilli flavours are now available in a 65g bag with a price mark of £1.25.

Keep ReadingShow less
Cox & Co.

Cox & Co. hits sweet spot with new flavour

Luxury chocolate brand Cox & Co. is targeting dark chocolate lovers with its brand new Blood Orange Crunch bar, crafted from 60 per cent single-origin Colombian cacao.

With almost two-thirds of chocolate buyers enjoying two or more flavours in a chocolate bar, it’s easy to see why Cox & Co.’s flavour combinations of velvety rich dark chocolate and delicious superfoods are so popular and its latest addition to the range is sure to be no different.

Keep ReadingShow less
Gnaw ‘new-stalgia’: pud-themed Chocolate Spoons and flavoured choc bars

Gnaw ‘new-stalgia’: pud-themed Chocolate Spoons and flavoured choc bars

Tapping into “new-stalgia” (an anticipated hot food trend in 2025), Gnaw has been working tirelessly to rethink Great British puddings by creating a number of “Hug in a Mug” classics (Crème Brulée, Bakewell Tart, Sticky Toffee Pud) in conjunction with an impressive “pudfolio” of dessert-flavoured bars: New York Cheesecake, Christmas Pudding, Banoffee Pie and Sticky Toffee Pudding.

Desserts may prove divisive. For many the last course will always be a fitting finale to a great meal spent with friends of family, enticing comfort food that offers a nostalgic peek into happy custard drenched, ice cream topped memories from yesteryear. For others, desserts are an unwitting dalliance with guilt-filled soft sponges, buttery pastry, seductively sweet fillings, crumbly toppings, sticky sauces …

Keep ReadingShow less