Skip to content
Search
AI Powered
Latest Stories

Dark Horse Wine partners with TV chef Mike Reid

Dark Horse Wine partners with TV chef Mike Reid

The Dark Horse premium wine brand has partnered with renowned TV chef Mike Reid this summer to showcase how unexpected combinations can lead to better-than-expected results.

Throughout this "Taste the Unexpected" partnership, Mike will create three out-of-the-ordinary recipes, each perfectly paired with award-winning Dark Horse wines. Featuring seasonal ingredients and distinctive combinations, these recipes will be matched with Dark Horse Chardonnay, the UK’s #1 US Chardonnay , Dark Horse Cabernet Sauvignon, the UK’s #1 US Cabernet Sauvignon , and Dark Horse Merlot.


DH Chard 02 Spritz scaled

These recipes will be unveiled at a media and influencer event taking place on 19 June as well as a consumer event on 20 June. Hosted in a unique venue in London – the largest houseboat in Britain – attendees will be the first to taste these recipes alongside the Dark Horse wines they were inspired by for the ultimate taste experience.

Mike lives for food and cooking. Well-known for his delicious, innovative recipes, he is a judge on Channel 4 prime time Five Star Kitchen: Britain’s next great chef and a regular on a huge range of shows including Saturday Kitchen, This Morning and Steph’s Packed Lunch. He is also the culinary director at M and Gaucho restaurants in London. Mike’s ingenuity and experimentation with food creates surprising, wonderful results, making him the ideal partner for the "Taste the Unexpected" campaign for Dark Horse Wine.

Instantly recognisable on the shelf thanks to its iconic and eye-catching label, the brand’s success is a testament to doing things differently. The Dark Horse team works side-by-side with 400 Californian grape growers to take the first pick of their harvest so that only the best fruit goes into its wines. The wines themselves are tasted over 100 times before the consumer pours their first glass. It is therefore no surprise that Dark Horse has won 100 awards over the past two years internationally, including Gold Medals for its Cabernet Sauvignon and Merlot at this year’s Mundus Vini competition.

More for you

royal warrant

Diageo brands granted five Royal Warrants to the King

Diageo said five Royal Warrants of Appointment to His Majesty the King have been granted to its brands for the supply of spirits and wines to the Royal Household.

These Royal Warrants are granted to: Justerini & Brooks as Wine & Spirits Merchants, John Walker & Sons (Johnnie Walker) and Royal Lochnagar for Scotch Whiskies, Tanqueray Gordon & Company (Tanqueray and Gordon’s) as Gin Distillers, and The Pimm’s Company.

Keep ReadingShow less
hancocks Loughborough 3

Hancocks unveils 2025 Valentine’s Day launches


Leading confectionery wholesaler Hancocks has revealed their 2025 Valentine’s Day confectionery collection.

Keep ReadingShow less
Rockstar energises multibuy with new “2 FOR £2” PMP

Rockstar energises multibuy with new “2 FOR £2” PMP

To offer better value to shoppers and to help retailers encourage basket spend, Rockstar Energy is launching a new price-marked pack (PMP) proposition across its range. Available from the new year, Rockstar’s “£2 for £2” PMP aims to provide greater value for shoppers, particularly appealing to frequent energy drink buyers.

Stimulant energy drinks are growing by 5.8 per cent year on year and are adding the most value (£50.3m) to convenience. PMPs play a key role in communicating value to consumers, with 51 per cent of shoppers feeling reassured that they are not being overcharged when purchasing PMPs. Rockstar Energy is well-positioned to support the convenience channel. The new multibuy PMP aims to boost sales and drive basket spend by offering energy drink customers greater value across popular Rockstar flavours.

Keep ReadingShow less
KP Nuts aims at bullseye with Luke Littler partnership

KP Nuts aims at bullseye with Luke Littler partnership

KP Nuts has partnered with darts sensation Luke Littler, marking a bold move to unite the fans’ favourite snack with this festive season’s most electrifying sportsman.

The collaboration brings together two icons – Luke, a trailblazer in the world of darts, and KP Nuts, the perfect snack for any sporting or social occasion. With Luke “The Nuke” Littler continuing to grow as a global phenomenon, the partnership is part of KP Nuts’ strategy to drive awareness and unlock opportunities within the on-trade and convenience and impulse sectors during the festive season and beyond.

Keep ReadingShow less
Wall’s Pastry announces charity partnership with Action Against Hunger

Wall’s Pastry announces charity partnership with Action Against Hunger

Leading sausage roll brand Wall’s Pastry has announced a new charity partnership with Action Against Hunger, pledging to donate 5p from every pack sold of its 10x55g sausage rolls.

Funds raised through the initiative will support Action Against Hunger’s work to tackle hunger in areas of high poverty across the UK.

Keep ReadingShow less