DBC Group joins Sugro UK buying group

Sugro UK, the member-owned buying and marketing group comprising of over 90 independent wholesalers, today (27) has announced the expansion of its membership with the addition of The DBC Group Ltd as its latest member.

The DBC Group Ltd, previously known as The Discount Brand Company, based in Biggleswade, have been trading since February 2013, supplying a wide range of food and non-food products across the UK and overseas. With a new focus on Van Sales, they are upweighting their UK and Retail supply focus.

Dan Yellop, Managing Director at DBC Group commented, "After 3 years of continual growth in the UK wholesale space, we've been looking for a way to maintain that trajectory, and not start to flat-line!

"After a lot of research, we found that becoming a Sugro member was the natural next step in our development as a company. We're really looking forward to working closely with Sugro in their 40th year, along with all their members and suppliers to build long-term trading partnerships to better everyone's business."

Sugro’s Business Development Manager, Sue Hubber added, “We are very excited to welcome Dan and the rest of the Team at DBC GROUP, to the Sugro Family.

"There are some great opportunities for Sugro to support DBC initiatives, and their own upweighted focus on Retail, aligns with our own objectives in better connecting with Retailers and end users.

"We look forward to seeing DBC Group build their supplier networks and achieving their new goals."