Dead Man's Fingers expands into new category with Tequila Reposado

Halewood Artisanal Spirits has announced that it is expanding its award-winning Dead Man’s Fingers range with the launch of a new Tequila Reposado.

The move sees Dead Man’s Fingers bring its iconic, bold branding to the Tequila category for the first time, along with a quality Reposado liquid which has been aged in bourbon barrels to create rounded notes of vanilla and honey.

Rachel Adams, Global Marketing Manager for Dead Man’s Fingers comments, “Dead Man’s Fingers is about challenging convention and shaking up the rules. We’ve seen huge success within the rum category with our Spiced, White and flavoured variants which continue to attract incremental shoppers, and now we’re bringing this same energy into the Tequila category with this delicious Reposado launch.

“Tequila has seen good growth over the past couple of years, particularly within in the on trade ahead of the pandemic, but then also benefitting from the rise in popularity of cocktails at home during lockdowns. As a result, it’s a really exciting time to be entering such a vibrant category with our Dead Man’s Fingers Reposado, which we’re confident will appeal to our adventurous Dead Man’s Fingers rum fans, and excite drinkers about the versatility and vibrancy of Tequila”.

Dead Man’s Fingers Tequila Reposado is available via Booker and Tesco now. RRP £22.