Unconventional Spiced Rum brand, Dead Man’s Fingers, has announced that it is extending its range to include a new 1.75l bottle format across six of its flavoured variants.
Dead Man’s Fingers is now the number-one premium rum contributing to total rum growth, delivering £11.2m year on year, and is the fastest growing spiced/flavoured rum family within the top 10 performing brands[1].
Its new bottle format, which is 2.5 times larger than the traditional 70cl format, has been created in response to ongoing demand from fans across the brand’s social media channels. The move will see Dead Man’s Fingers Spiced, Pineapple, Mango, Raspberry, Passionfruit and Lime all available in the new, larger size.
“As the popularity of flavoured rum continues to grow, we’ve seen strong results for the Dead Man’s Fingers range, and fantastic engagement with the brand," said Brand Manager Samantha Caulfield. "For some time now, fans across our social media channels have been calling out for us to introduce a larger format, so we’re naturally very pleased to announce this latest news.
“Our new 1.75cl bottles are the perfect sharing size for barbeques and big nights in, whether that be with a simple mixer, or as a base for a range of tasty cocktails. Therefore, as we begin to approach the Spring/Summer season we’re confident that this hugely versatile and much loved range in the new 1.75L format will provide retailers with a significant sales opportunity”.
The new 1.75cl bottles are available for order now, RRP £50.
[1] Total Coverage, MAT Data to 02.01.21
