Delamere Flavoured Milk reveals biggest ever on-pack promotion

Delamere has announced its biggest ever consumer promotion as bottles of its popular Flavoured milk get an on-pack incentive over the summer.

Available exclusively on the 500ml glass bottles, the promotion will feature customer rewards including tech prizes, branded merchandise as well as cash bundles for consumers.

As part of its largest ever on-brand promotion, the giveaway will be announced and updated across social media, with prizes changing each month, to motivate customer engagement and drive rate of sale of the best-selling brand.

Delamere Flavoured milk can be stored at ambient temperatures but is best served chilled. According to Circana data the UK’s flavoured milk category is worth estimated £628 million annually*, and Delamere is already a star performer selling millions of bottles each year.

“We have a hugely loyal customer base at Delamere, and this promotion is about celebrating this loyalty and giving something back,” said Senior Business Growth Manager, Steven O’Connor.

“It is also offers a great insight into our customers and encourages a whole new level of engagement which is at the core of not only this promotion, but indeed the wider brand.”