Destination Jameson: all aboard the St. Patrick’s Day bus

Jameson has announced that its brand-new bus will be bringing St. Patrick’s Day celebrations to London on Saturday 16 and Sunday 17 March, decked out in all its authentic Irish flair. Enlisting one of its close pals, Aisling Bea, to bring cherished Irish humour (with her tongue firmly in her cheek), Aisling will deliver a warm welcome and a safety briefing that’s sure to give passengers a good old Irish laugh before they enjoy the ride.

The Jameson bus is kitted out with everything needed for the best Paddy’s Day ever, complete with a fully-stocked bar so passengers can enjoy some signature Jameson, Ginger & Lime cocktails whilst getting from A to B on the double-decker’s maiden voyage (with their seatbelts on, of course).

On Saturday 16, 10 lucky competition winners will get the chance to shout "sláinte" as they board the bus and make their way through East London’s best Irish haunts. The competition to win a space on the bus will run on Jameson’s Instagram from 4 – 8 March, giving followers the opportunity to experience the spirit of Paddy’s Day in true Jameson style. Once they’ve boarded the bus and received Aisling’s welcome, the first stop will be one of the best Irish pubs outside of the Emerald Isle, The Auld Shillelagh in Stoke Newington. After tasting some delicious Jameson drinks, they’ll then head to SWIFT Shoreditch for the ultimate cocktail masterclass to recreate SWIFT’s award-winning Irish Coffee. The fun doesn’t end there, as guests will then venture to the iconic food and drink hotspot BOXPARK Shoreditch to enjoy a Paddy’s Day party and keep the good times rolling.

"We’re proud to be launching our very own Jameson bus on such a big day for an Irish brand, and St. Patrick’s Day will always hold a special place in our hearts," said Josh McCarthy, Brand Director for Jameson UK. "The attention to detail inside the bus has to be seen to be believed and we can’t wait for as many people as possible to come and join us, raise a glass for the maiden voyage of our Jameson bus and keep your eyes peeled for the bus popping up around the UK in 2024 and beyond."

The bus will also park up outside King’s Cross Station from 12pm-6pm on St. Patrick’s Day itself (17 March). Those passing can join in the St. Patrick’s Day fun and grab a free Jameson, Ginger & Lime cocktail, plus they’ll be in with a chance of winning bar tabs and exclusive Jameson merch.