Diageo said five Royal Warrants of Appointment to His Majesty the King have been granted to its brands for the supply of spirits and wines to the Royal Household.
These Royal Warrants are granted to: Justerini & Brooks as Wine & Spirits Merchants, John Walker & Sons (Johnnie Walker) and Royal Lochnagar for Scotch Whiskies, Tanqueray Gordon & Company (Tanqueray and Gordon’s) as Gin Distillers, and The Pimm’s Company.
For Justerini & Brooks, this association dates back to the supply of wines for the coronation of King George III in 1761, Johnnie Walker has held a Royal Warrant to the monarch for the supply of its Scotch whiskies since King George V in 1934, and this is the fifth Royal Warrant to be granted to Tanqueray Gordon & Company over almost a century, since 1925.
Diageo said each brand, all of which held a Royal Warrant to Queen Elizabeth II, is proud of this mark of recognition for supplying the Royal Household and shares the commitment to the highest standards of service, quality, excellence and craftsmanship that unites all Royal Warrant holders, along with the public commitment to sustainable and responsible business practices.
“It is a great privilege to supply our products to the Royal Household, and with the granting of these five new Royal Warrants to HM The King, we will display His Majesty’s Royal Arms on these brands with immense pride,” Dan Mobley, global corporate relations director at Diageo, and Grantee for the Royal Warrant held by John Walker & Sons, said.
John Walker & Sons (Johnnie Walker)
Scotch Whisky Distillers By Appointment to His Majesty The King
Johnnie Walker has held a Royal Warrant to the Monarch for its Scotch whiskies since first granted by George V in 1934.
“It is an honour to continue to supply the Royal Household with a Royal Warrant to HM The King, and support this with a commitment to sustainability, grain to glass,” the brand said.
In 2021, His Majesty, as HRH The Prince Charles, Duke of Rothesay, conducted the Royal opening of the flagship visitor experience Johnnie Walker Princes Street in Edinburgh. The visit also marked the beginning of a hospitality training partnership between Johnnie Walker and The King’s Foundation.
Since the Diamond Jubilee of Queen Elizabeth II, Johnnie Walker has continued to support the Royal Warrant Holders Association charity QEST (Queen Elizabeth Scholarship Trust), of which HM The King is Patron, to fund craft training for talented makers.
Justerini & Brooks
Wine & Spirits Merchants By Appointment to His Majesty The King
Fine wine and spirits merchant Justerini & Brooks, established in London in 1749, said they are honoured to have been granted Royal Warrants since providing wines for the Coronation of George III in 1761 through to Queen Elizabeth II.
“Justerini & Brooks has celebrated its 275th anniversary throughout 2024; receiving a letter granting a Royal Warrant of Appointment to HM The King is a particularly special way to conclude this milestone year,” the firm said.
Pimm’s
Distillers & Compounders By Appointment to His Majesty The King
James Pimm first mixed his famous cocktail at his Oyster Bar in London in the 1840s. The recipe for PIMM’S No. 1 Cup - gin infused with herbal botanicals, caramelised orange and spices - remains a closely guarded secret.
In 2011, Pimm’s was granted a Royal Warrant as Distillers & Compounders By Appointment to Queen Elizabeth II. Limited edition PIMM’S bottles were released in 2022 for the Platinum Jubilee of Queen Elizabeth II, with a call for friends, families and communities to celebrate “Come Reign or Shine”, and a Coronation Edition in 2023 “To King & Country”, with the PIMM’S bus and bars popping up in London and Windsor.
Royal Lochnagar
Scotch Whisky Distillers By Appointment to His Majesty The King
Opened in 1845, the distillery became known as Royal Lochnagar following a visit by Queen Victoria and Prince Albert from neighbouring Balmoral, the Highland home of the Royal Family, in 1848.
His Majesty The King, as HRH The Prince Charles, Duke of Rothesay, has been welcomed three times to Royal Lochnagar: in 1995 and 1998 to mark the 150th anniversaries of the distillery and Queen Victoria’s visit, and in 2018 to receive a cask, bottled to raise funds for The Prince’s Foundation (now The King’s Foundation).
Royal Lochnagar was granted a Royal Warrant as Scotch Whisky Distillers By Appointment to Queen Elizabeth II in 2021. The distillery team planted seven commemorative birch trees at the distillery for the Queen’s Green Canopy, and an eighth in 2023 to mark the 75th birthday of HM The King.
Tanqueray Gordon & Company
Gin Distillers By Appointment to His Majesty The King
The rich heritage of Gordon’s and Tanqueray began in London with the creation of gins by Alexander Gordon in 1769 and Charles Tanqueray in the 1830s. Tanqueray Gordon & Company was formed in 1898 and first granted a Royal Warrant as Gin Distillers to HRH The Prince of Wales in 1925.
Royal Warrants have been held since, granted by George VI, Queen Elizabeth The Queen Mother, Queen Elizabeth II, and now, almost a century on, as Gin Distillers By Appointment to HM The King.
Jo Taylorson
