Diageo launches its Indian single malt Godawan in UK

Godawan Artisanal Indian Single Malt, Diageo India’s most awarded single malt, made its highly anticipated debut in the UK.

Developed under the philosophy and programme of The Good Craft Co. - Diageo India’s craft and innovation hub, Godawan is rooted in the ideals of mindful luxury. The liquid uses locally sourced six-row barley and is distilled in Alwar, Rajasthan, at one of the highest-rated sustainable distilleries in the country.

The purpose-driven brand is working towards the conservation of the Great Indian Bustard - a majestic bird that symbolises Godawan’s legacy, heritage, and home, once widespread across India but is now labelled Critically Endangered by the IUCN Red List.

Godawan has previously launched Godawan 100, winner of the ‘Taste Master of the Year’ at The Spirits Business World Whisky Masters 2024 and ‘Single Malt Whisky of the Year’ at the London Spirits Competition 2024, a limited edition with 100 bottles, an ode to the 100 surviving birds.

“This is a momentous occasion for us as a company, and for Indian craft spirits,” Hina Nagarajan, managing director and chief executive of Diageo India, said.

“With its distinctive quality and exceptional craftsmanship, we’re excited to introduce this award-winning Indian single malt to the UK market. We have always said that it’s not just about luxury – but rather luxury with a purpose, which Godawan embodies in every facet. We are thrilled to be able to offer consumers in UK a taste of Indian excellence.”

Vikram Damodaran, chief innovation officer of Diageo India, added: “Godawan is more than a single malt – it is exceptional in every form, a tribute to Indian artistry and heritage, and a rare spirit crafted with a unique purpose. The festive season is a perfect occasion for whisky lovers and enthusiasts to spend time and explore the pinnacle of Indian craftsmanship by Diageo. This expansion is bringing a taste of that luxury and artistry to people across the world.”

The brand’s Rich & Rounded and Fruit & Spice expressions (ABV: 46%) are now available across London in 700ml bottles. RRP: £65.