Diet Coke announces Jamie Dornan as new ambassador

Diet Coke is privileged to announce that Jamie Dornan will take on the role as ambassador for the brand. Jamie will bring his own unique aesthetic, passions, style and personality and build on Diet Coke’s legacy of partnering with some of the world’s leading talent.

Jamie will use Diet Coke as a platform to inspire generations, by bringing to life the new Diet Coke "This Is My Taste" campaign. The campaign shines a spotlight on fans and encourages them to proudly take ownership of their unique tastes, personal interests and own their Diet Coke break moment, however they choose to take it.

Celebrating the announcement of the new partnership, Jamie stars in a new TV advert in October, which reveals his own love of cold-water swimming, with a cheeky Diet Coke twist. Joined by a wider cast of characters, from festival-goers to fancy dressers to experimental chefs, they are all united by their bold self-expression.

“I’m really pleased to join the Diet Coke family," said Dornan. "The ‘This Is My Taste’ campaign resonated with me instantly as it reminds us all to take moments for ourselves to do whatever makes us happy. Especially if that includes taking a break in your day to drink a Diet Coke whilst lounging on a unicorn floatie.”

Louise Maugest, Senior Director, Marketing at The Coca-Cola Company, commented: “We are honoured to announce Jamie Dornan as Diet Coke’s latest ambassador, adding to the brand’s rich history of collaborating with some of the biggest names in film, fashion and culture. We’re excited to work with Jamie to bring the new campaign to life and truly inspire people to own and celebrate their own style and taste, all whilst enjoying an iconic Diet Coke break.”

This is My Taste, the new campaign by Diet Coke featuring Jamie Dornan will go live in October.